North Carolina Tar Heels NIL valuations
149 athletes · ACC · estimated ranges as of August 2026
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Caleb Wilson (former) | Forward | $1.5M to $2.4M | ||
| Billy Edwards Jr. | Quarterback | Graduate | Star / headline name | $748K to $1.2M |
| Jordan Shipp | Wide Receiver | Junior | Star / headline name | $372K to $581K |
| Melkart Abou Jaoude | Edge Rusher | Redshirt senior | Star / headline name | $356K to $556K |
| Ade Willie | Cornerback | Redshirt senior | Projected starter | $140K to $219K |
| Donovan Hoilette Jr. | Edge Rusher | Graduate | Projected starter | $136K to $213K |
| Isaiah Johnson | Defensive Lineman | Redshirt senior | Projected starter | $132K to $206K |
| Trech Kekahuna | Wide Receiver | Redshirt junior | Projected starter | $132K to $206K |
| Demon June | Running Back | Sophomore | Projected starter | $128K to $200K |
| Jake Schaffner | Shortstop | $120K to $188K | ||
| Greg Smith | Safety | Redshirt sophomore | Projected starter | $120K to $188K |
| Mason Humphrey | Wide Receiver | Senior | Projected starter | $120K to $188K |
| Peyton Seelmann | Linebacker | Junior | Projected starter | $120K to $188K |
| Kaleb Cost | Cornerback | Senior | Projected starter | $116K to $181K |
| Miles O'Neill | Quarterback | Redshirt sophomore | Rotation / two-deep candidate | $116K to $181K |
| Au'Tori Newkirk | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $116K to $181K |
| Coleman Bryson | Safety | Redshirt senior | Projected starter | $116K to $181K |
| Jaiden Patterson | Cornerback | Junior | Projected starter | $116K to $181K |
| Christo Kelly | Offensive Lineman | Graduate | Projected starter | $116K to $181K |
| Ryan Lynch | Pitcher | $112K to $175K | ||
| Jaxxon Warren | Tight End | Redshirt sophomore | Projected starter | $112K to $175K |
| Andrew Threatt | Offensive Lineman | Senior | Projected starter | $112K to $175K |
| Derek McDonald | Linebacker | Graduate | Projected starter | $108K to $169K |
| Aidan Banfield | Offensive Lineman | Junior | Projected starter | $108K to $169K |
| Leroy Jackson | Defensive Lineman | Redshirt sophomore | Projected starter | $108K to $169K |
| Jason DeCaro | Pitcher | $104K to $163K | ||
| Jelani Thurman | Tight End | Redshirt junior | Projected starter | $104K to $163K |
| Jordan Hall | Offensive Lineman | Redshirt junior | Projected starter | $104K to $163K |
| Jacqawn McRoy | Offensive Lineman | Redshirt sophomore | Projected starter | $96K to $150K |
| Cooper Nicholson | Infielder | $64K to $100K | ||
| Gavin Gallaher | Infielder | $64K to $100K | ||
| Macon Winslow | Catcher | $64K to $100K | ||
| Owen Hull | Outfielder | $64K to $100K | ||
| Tyler Howe | Outfielder | $64K to $100K | ||
| Colin Hynek | Catcher | $64K to $100K | ||
| Rom Kellis V | Outfielder | $64K to $100K | ||
| Erik Paulsen | Infielder | $64K to $100K | ||
| Aeron Burrell | Kicker | Junior | Projected starter | $63K to $99K |
| Jacob Horvath | Punter | Redshirt junior | Projected starter | $58K to $91K |
| Caden Glauber | Pitcher | $54K to $85K | ||
| Folger Boaz | Pitcher | $54K to $85K | ||
| Jalon Thompson | Cornerback | Junior | Rotation / two-deep candidate | $51K to $80K |
| Benjamin Hall | Running Back | Redshirt junior | Rotation / two-deep candidate | $50K to $79K |
| Gannon Burt | Long Snapper | Redshirt junior | Projected starter | $50K to $79K |
| Tom Chmielewski | Pitcher | $50K to $78K | ||
| Michael Maginnis | Outfielder | $50K to $78K | ||
| Cameron Padgett | Pitcher | $50K to $78K | ||
| Carter French | Outfielder | $50K to $78K | ||
| Matthew Matthijs | Pitcher | $50K to $78K | ||
| Kyle Percival | Pitcher | $50K to $78K | ||
| Walker McDuffie | Pitcher | $50K to $78K | ||
| Dayton Sneed | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $50K to $78K |
| Tarvorise Brown | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $50K to $78K |
| Kaleb Jackson | Running Back | Redshirt junior | Rotation / two-deep candidate | $49K to $76K |
| Joseph Mupoyi | Edge Rusher | Redshirt junior | Rotation / two-deep candidate | $49K to $76K |
| Madrid Tucker | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $49K to $76K |
| Nathan Leacock | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $47K to $74K |
| Sawyer Black | Outfielder | $46K to $73K | ||
| Perry Hargett | Outfielder | $46K to $73K | ||
| Jaylen Harvey | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $46K to $73K |
| Travis Burgess | Quarterback | Freshman | Roster depth | $46K to $71K |
| Olin Johnson | Pitcher | $45K to $70K | ||
| Boston Flannery | Pitcher | $45K to $70K | ||
| Reggie Love II | Cornerback | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Shamar Easter | Tight End | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Nicco Maggio | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $45K to $70K |
| Timir Hickman-Collins | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $44K to $69K |
| Tre Miller | Cornerback | Redshirt junior | Rotation / two-deep candidate | $43K to $68K |
| Eidan Buchanan | Offensive Lineman | Sophomore | Rotation / two-deep candidate | $43K to $68K |
| Jaylen McGill | Running Back | Sophomore | Rotation / two-deep candidate | $42K to $66K |
| Brandon Homady | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $42K to $65K |
| Xavier Lewis | Defensive Lineman | Sophomore | Rotation / two-deep candidate | $42K to $65K |
| Jordan Washington | Tight End | Redshirt sophomore | Rotation / two-deep candidate | $42K to $65K |
| Lee Sowers | Infielder | $40K to $63K | ||
| Camron Seagraves | Pitcher | $40K to $63K | ||
| Peyton Waters | Safety | Redshirt sophomore | Rotation / two-deep candidate | $40K to $63K |
| Javion Butts | Safety | Redshirt freshman | Rotation / two-deep candidate | $40K to $63K |
| Trey Blue | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $40K to $63K |
| Daniel Anderson | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $40K to $63K |
| Rowan Byrne | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $39K to $61K |
| Jonah Rodriguez | Offensive Lineman | Redshirt junior | Rotation / two-deep candidate | $39K to $61K |
| Jake Bauer | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $38K to $60K |
| Jonathan Agumadu | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $38K to $59K |
| Matt McKnight | Infielder | $35K to $55K | ||
| Talan Holiday | Pitcher | $35K to $55K | ||
| AJ Terry | Infielder | $35K to $55K | ||
| Jadyn Nunez | Outfielder | $35K to $55K | ||
| Jackson Rose | Pitcher | $35K to $55K | ||
| Jake Cackovic | Pitcher | $35K to $55K | ||
| Justin Mabe | Pitcher | $35K to $55K | ||
| Riley Leatherman | Pitcher | $35K to $55K | ||
| Sean Hurley | Pitcher | $35K to $55K | ||
| Amos Rich | Pitcher | $35K to $55K | ||
| Tim Lawson | Pitcher | $35K to $55K | ||
| Andrew Wallen | Pitcher | $35K to $55K | ||
| David Green | Kicker | Freshman | Rotation / two-deep candidate | $26K to $40K |
| C.J. Sadler | Wide Receiver | Freshman | Roster depth | $23K to $36K |
| Jaden Jefferson | Wide Receiver | Freshman | Roster depth | $23K to $36K |
| Zavion Griffin-Haynes | Edge Rusher | Freshman | Roster depth | $23K to $36K |
| Kymistrii Young | Wide Receiver | Freshman | Roster depth | $23K to $36K |
| Keeyun Chapman | Wide Receiver | Freshman | Roster depth | $23K to $36K |
| Zamaurious Robertson | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| Nyqir Helton | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| Jaziel Hart | Cornerback | Freshman | Roster depth | $22K to $34K |
| Julian Peterson | Cornerback | Freshman | Roster depth | $22K to $34K |
| Emmanuel Nwaiwu | Edge Rusher | Redshirt freshman | Roster depth | $22K to $34K |
| Crew Davis | Running Back | Freshman | Roster depth | $21K to $33K |
| Charleston French | Running Back | Redshirt junior | Roster depth | $21K to $33K |
| Carnell Warren | Wide Receiver | Freshman | Roster depth | $21K to $33K |
| Adam McCann-Gibbs | Punter | Freshman | Rotation / two-deep candidate | $20K to $31K |
| David Jackson III | Edge Rusher | Freshman | Roster depth | $20K to $31K |
| Xavier Jackson | Safety | Freshman | Roster depth | $19K to $30K |
| Kenton Dopson III | Cornerback | Freshman | Roster depth | $19K to $30K |
| Jamarrion Gordon | Safety | Freshman | Roster depth | $19K to $30K |
| Jermaine Anderson | Safety | Redshirt freshman | Roster depth | $19K to $30K |
| Lantz Pascal | Linebacker | Redshirt freshman | Roster depth | $19K to $30K |
| Trey Giddens | Defensive Lineman | Redshirt freshman | Roster depth | $19K to $30K |
| DQ Forkpa | Linebacker | Freshman | Roster depth | $18K to $29K |
| David Davis | Safety | Freshman | Roster depth | $18K to $29K |
| Julian Burns | Safety | Freshman | Roster depth | $18K to $29K |
| Will Conroy | Offensive Lineman | Freshman | Roster depth | $18K to $29K |
| Dujuan Davis | Offensive Lineman | Freshman | Roster depth | $18K to $29K |
| Calvin Thomas | Linebacker | Freshman | Roster depth | $18K to $28K |
| Andres Miyares Jr. | Quarterback | Redshirt sophomore | Roster depth | $18K to $28K |
| Khristian Dunbar-Hawkins | Cornerback | Redshirt sophomore | Roster depth | $18K to $28K |
| JoJo Troupe | Running Back | Redshirt freshman | Roster depth | $18K to $28K |
| Jayden Griffin-Haynes | Linebacker | Freshman | Roster depth | $18K to $28K |
| Cristian Alvarez | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| J.B. Shabazz | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Jimmy-Phrisco Alo-Suliafu | Defensive Lineman | Freshman | Roster depth | $18K to $28K |
| Jakob Weatherspoon | Safety | Freshman | Roster depth | $17K to $26K |
| Nick Fiumara | Offensive Lineman | Freshman | Roster depth | $17K to $26K |
| Carson Sneed | Tight End | Freshman | Roster depth | $17K to $26K |
| Trashawn Ruffin | Defensive Lineman | Freshman | Roster depth | $17K to $26K |
| Tyler Houser | Linebacker | Redshirt freshman | Roster depth | $16K to $25K |
| Viliami Moala | Defensive Lineman | Freshman | Roster depth | $16K to $25K |
| Dream Rashad | Tight End | Freshman | Roster depth | $16K to $25K |
| Vodney Cleveland | Defensive Lineman | Freshman | Roster depth | $16K to $25K |
| DJ Mazzone | Quarterback | Redshirt sophomore | Roster depth | $16K to $24K |
| Ashton Blatt | Linebacker | Freshman | Roster depth | $16K to $24K |
| Jordan Avinger | Linebacker | Freshman | Roster depth | $16K to $24K |
| Byron Nelson | Offensive Lineman | Redshirt freshman | Roster depth | $15K to $23K |
| Anthony Hall | Offensive Lineman | Freshman | Roster depth | $15K to $23K |
| Zion Smith | Offensive Lineman | Freshman | Roster depth | $14K to $23K |
| Graham Reintjes | Safety | Redshirt freshman | Roster depth | $7K to $11K |
| Deems May | Tight End | Redshirt senior | Roster depth | $6K to $10K |
| Peter Pesansky | Offensive Lineman | Redshirt sophomore | Roster depth | $6K to $9K |
| Henry Martello | Fullback | Redshirt freshman | Roster depth | $5K to $8K |
| Roman Wazni | Long Snapper | Freshman | Roster depth | $3K to $5K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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