How much does Deems May make in NIL?
Tight End · North Carolina Tar Heels · ACC
May is a redshirt senior walk-on tight end from Charlotte who played at Myers Park. He appeared in every game in 2024 as a special teams contributor and made his first career start in the Duke's Mayo Bowl in 2023. His father, Deems, played at Carolina from 1987 to 1991 and in the NFL with the Chargers and Seahawks, and his mother, Susan, was a Carolina gymnast.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Deems May's NIL value?
As of August 2026, Deems May's estimated NIL value falls between $6K and $10K. Deems May is a tight end for the North Carolina Tar Heels in the ACC. Deems's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Deems, so the value shown here is a modeled estimate. See how NIL valuations work.
Deems NIL FAQ
How much does Deems May make in NIL?
Deems May's 2026 estimated NIL value falls between $6K and $10K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Deems's salary or net worth?
No. The figure estimates what Deems could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Deems's net worth. The deals an athlete actually signs can differ from any estimate.
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