How much does Erik Paulsen make in NIL?

Infielder · North Carolina Tar Heels · ACC

Paulsen is an infielder from Massapequa Park, New York, who transferred to North Carolina after two seasons at Stony Brook, where he was the 2024 CAA Rookie of the Year and later the conference defensive player of the year. He started all 68 games for the Tar Heels in 2026, batting .302 with 13 doubles, 11 home runs and 56 RBI, and he handled 543 chances in the field without an error.

Estimated 2026 NIL valuation
$64K to $100K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)20%
Exposure (program/market)26%
Performance32%
Brand & sport22%

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What is Erik Paulsen's NIL value?

As of August 2026, Erik Paulsen's estimated NIL value falls between $64K and $100K. Erik Paulsen is a infielder for the North Carolina Tar Heels in the ACC. Erik has about 5.6K followers across social media, led by 5.6K on Instagram, a core driver of baseball NIL value. Erik's figure is a modeled estimate based on audience, on-field role, market and sport.

SportBaseball
PositionInfielder
SchoolNorth Carolina Tar Heels
ConferenceACC
LevelNCAA Division I (Power conference)

Erik's social media following

Erik's public social presence is about ~5.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at North Carolina Tar Heels

North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Erik, so the value shown here is a modeled estimate. See how NIL valuations work.

Erik NIL FAQ

How much does Erik Paulsen make in NIL?

Erik Paulsen's 2026 estimated NIL value falls between $64K and $100K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Erik's salary or net worth?

No. The figure estimates what Erik could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Erik's net worth. The deals an athlete actually signs can differ from any estimate.

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