How much does David Davis make in NIL?
Safety · North Carolina Tar Heels · ACC
Davis is a freshman defensive back from Pittsburgh who played at Imani Christian Academy. He was a first team All-Conference pick at defensive back, running back and kick returner, and he was voted a team captain. As a senior he recorded 30 tackles, four interceptions and six pass breakups in 10 games.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is David Davis's NIL value?
As of August 2026, David Davis's estimated NIL value falls between $18K and $29K. David Davis is a safety for the North Carolina Tar Heels in the ACC. David's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for David, so the value shown here is a modeled estimate. See how NIL valuations work.
David NIL FAQ
How much does David Davis make in NIL?
David Davis's 2026 estimated NIL value falls between $18K and $29K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that David's salary or net worth?
No. The figure estimates what David could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not David's net worth. The deals an athlete actually signs can differ from any estimate.
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