College athlete NIL valuations
Estimated NIL value ranges, social reach and roles for 8280+ college athletes. Updated monthly. How the numbers work.
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- The SEC's Most Valuable Transfers of 2026: What Each Move Is Worth
Sam Leavitt, Jordan Seaton and the portal additions carrying the biggest NIL price tags into SEC camps this fall, ranked with valuation ranges.
- The Big Ten's Most Valuable Transfers of 2026: What Each Move Is Worth
Josh Hoover's move to the defending champs headlines the Big Ten's 2026 portal class. The top transfers in the conference, ranked by NIL valuation range.
- The Big 12's Most Valuable Transfers of 2026: What Each Move Is Worth
Texas Tech doubled down after a Big 12 title, BYU rebuilt through the blue bloods and a Harvard record-setter landed at TCU. The conference's top 2026 transfers, ranked.
- The ACC's Most Valuable Transfers of 2026: What Each Move Is Worth
Miami made Darian Mensah the most valuable player in college football. The ACC's top 2026 portal additions, ranked by NIL valuation range.
- Brendan Sorsby's $6M NIL Deal and the Cincinnati Lawsuit, Explained
Brendan Sorsby left Cincinnati for a reported $6M Texas Tech NIL package, and now Cincinnati is suing him over a $1M exit fee. The deal, the lawsuit, and the NCAA eligibility ruling, explained.
- Texas vs Oregon 2026 Super Regional: NIL Stars and the Game 2 Pitching Matchup
No. 6 Texas leads No. 11 Oregon 1-0 in the 2026 Austin Super Regional with a trip to Omaha on the line. The Riojas vs Sanford pitching matchup, plus the NIL stars on both rosters.
- Darian Mensah$5.2M to $8.1M
- Arch Manning$4.3M to $6.8M
- Trinidad Chambliss$4M to $6.3M
- Jeremiah Smith$3.4M to $5.3M
- AJ Dybantsa$3.4M to $5.3M
- Sam Leavitt$3.2M to $5M
- Jordan Seaton$3.2M to $5M
- Demond Williams Jr.$3.2M to $5M
- LaNorris Sellers$3.0M to $4.6M
- DJ Lagway$3.0M to $4.6M
Estimated NIL value ranges for every Power Four football roster, plus baseball, basketball, softball and more. Updated August 2026.
Trending player pages
Tre Phelps, Carson Tinney, Arch Manning, Jeremiah Smith, Brendan Sorsby, AJ Dybantsa, LJ Mercurius, Anthony Pack Jr., Malachi Toney, Whit Weeks
Recently updated
Aiden Hall, D.J. Johnson, Matt Herron, Caleb Carlson, Jack Ploszay, Brandon Smiley, Zach Lohavichan, Sydir Mitchell, Connor Calvert, Will Loerzel
Deal breakdowns, valuation updates and new athletes added to the database. Free.
How we estimate an athlete's value
Every valuation models 12-month NIL earning potential from four inputs: audience (social reach and engagement), on-field role and performance, program and market size, and the sport and position. Where a figure has been publicly reported we anchor to it and say so on the athlete's page; everywhere else the number is a modeled estimate shown as a range, not a promise. Data comes from official team rosters, verified public social accounts and public reporting, and every page shows when it was last updated. Read the full methodology.
Common questions
Whose NIL value can I look up?
Search our database for top college athletes, and we add more after every research run. If a player isn't in yet, use Estimate any athlete to model their value from their following and profile.
What is NIL?
NIL means Name, Image & Likeness. Since 2021, college athletes (and high schoolers in many states) can get paid for ads, social posts, autographs and more. They don't lose their spot on the team.
How accurate are these numbers?
They're smart estimates, not confirmed deals, which is why we show a range. We use the same factors brands look at and sense-check against public figures (like On3) where they exist. Real deals can be higher or lower.
Why do likes matter more than followers?
Brands pay for fans who pay attention. A small page where lots of people like and comment can be worth more than a big page where no one does.
Can high school athletes earn NIL money?
Yes. Many states let high schoolers do NIL deals. Local shops, camps and gear brands are common partners.
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