How much does Mason Humphrey make in NIL?
Wide Receiver · North Carolina Tar Heels · ACC
Humphrey is a senior wide receiver from Loganville, Georgia, who arrived at North Carolina in January 2026 as a transfer from Lehigh. The 6-foot-4, 215-pound target played high school football at Grayson and caught 35 passes for 650 yards and four touchdowns in 2025 after 45 receptions for 587 yards and five scores the previous season. He was the 11th addition to the Tar Heels' portal class and has one year of eligibility, projecting into the receiver rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Mason Humphrey's NIL value?
As of August 2026, Mason Humphrey's estimated NIL value falls between $120K and $188K. Mason Humphrey is a wide receiver for the North Carolina Tar Heels in the ACC. Mason's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Mason, so the value shown here is a modeled estimate. See how NIL valuations work.
Mason NIL FAQ
How much does Mason Humphrey make in NIL?
Mason Humphrey's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Mason's salary or net worth?
No. The figure estimates what Mason could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Mason's net worth. The deals an athlete actually signs can differ from any estimate.
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