How much does Riley Leatherman make in NIL?
Pitcher · North Carolina Tar Heels · ACC
Leatherman is a redshirt freshman right-hander from Maple Grove, Minnesota. He made his college debut in 2026, throwing a scoreless inning with a strikeout after not appearing for North Carolina in 2025. At Wayzata High School he was named Minnesota Mr. Baseball in 2024, earned all-state honors and was ranked the number two overall prospect in the state by Perfect Game.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Riley Leatherman's NIL value?
As of August 2026, Riley Leatherman's estimated NIL value falls between $35K and $55K. Riley Leatherman is a pitcher for the North Carolina Tar Heels in the ACC. Riley's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Baseball |
| Position | Pitcher |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Riley, so the value shown here is a modeled estimate. See how NIL valuations work.
Riley NIL FAQ
How much does Riley Leatherman make in NIL?
Riley Leatherman's 2026 estimated NIL value falls between $35K and $55K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Riley's salary or net worth?
No. The figure estimates what Riley could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Riley's net worth. The deals an athlete actually signs can differ from any estimate.
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