How much does Viliami Moala make in NIL?
Defensive Lineman · North Carolina Tar Heels · ACC
Moala is a freshman defensive lineman whose hometown Carolina lists as West Valley City, Utah, and who played at Thompson High School in Alabama. He was named a 2024 Under Armour All-American and earned a Polynesian Bowl invitation. He recorded 70 tackles and 15 tackles for loss as a senior on a state finalist team after posting 99 tackles and 12.5 sacks as a junior.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Viliami Moala's NIL value?
As of August 2026, Viliami Moala's estimated NIL value falls between $16K and $25K. Viliami Moala is a defensive lineman for the North Carolina Tar Heels in the ACC. Viliami's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Viliami, so the value shown here is a modeled estimate. See how NIL valuations work.
Viliami NIL FAQ
How much does Viliami Moala make in NIL?
Viliami Moala's 2026 estimated NIL value falls between $16K and $25K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Viliami's salary or net worth?
No. The figure estimates what Viliami could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Viliami's net worth. The deals an athlete actually signs can differ from any estimate.
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