How much does Kaleb Cost make in NIL?
Cornerback · North Carolina Tar Heels · ACC
Cost is a senior defensive back from Atlanta who came to North Carolina out of Sandy Creek High School and is listed at 5-foot-11 and 195 pounds. He recorded 45 tackles in 2025, fifth on the Tar Heel defense and second among defensive backs, adding two tackles for loss and an interception in the season opener against TCU. Cost has 114 career tackles and three interceptions, including a pick-six against Pittsburgh in 2024, and re-signed to return as a starting corner.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Kaleb Cost's NIL value?
As of August 2026, Kaleb Cost's estimated NIL value falls between $116K and $181K. Kaleb Cost is a cornerback for the North Carolina Tar Heels in the ACC. Kaleb has about 8.4K followers across social media, led by 8.4K on Instagram, a core driver of football NIL value. Kaleb's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Cornerback |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Kaleb's social media following
Kaleb's public social presence is about ~8.4K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Kaleb, so the value shown here is a modeled estimate. See how NIL valuations work.
Kaleb NIL FAQ
How much does Kaleb Cost make in NIL?
Kaleb Cost's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Kaleb's salary or net worth?
No. The figure estimates what Kaleb could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Kaleb's net worth. The deals an athlete actually signs can differ from any estimate.
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