How much does Crew Davis make in NIL?

Running Back · North Carolina Tar Heels · ACC

Davis is a freshman running back from Fairfield, Connecticut, who played at Iona Preparatory. He was named MaxPreps New York State Player of the Year as a junior, when he totaled 2,078 yards and 23 touchdowns for a state championship team, then ran for 1,257 yards and 15 touchdowns as a senior. His father, Joshua, played college football at Army.

ClassFreshman
Jersey#20
2026 roleRoster depth
HometownFairfield, Conn.
Estimated 2026 NIL valuation
$21K to $33K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Crew Davis's NIL value?

As of August 2026, Crew Davis's estimated NIL value falls between $21K and $33K. Crew Davis is a running back for the North Carolina Tar Heels in the ACC. Crew's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolNorth Carolina Tar Heels
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at North Carolina Tar Heels

North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Crew, so the value shown here is a modeled estimate. See how NIL valuations work.

Crew NIL FAQ

How much does Crew Davis make in NIL?

Crew Davis's 2026 estimated NIL value falls between $21K and $33K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Crew's salary or net worth?

No. The figure estimates what Crew could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Crew's net worth. The deals an athlete actually signs can differ from any estimate.

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