How much does Caleb Wilson make in NIL?
Forward · North Carolina Tar Heels · ACC
The North Carolina freshman forward ranks near the top of college basketball NIL valuations.
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Social media following
| Platform | Followers (approx.) |
|---|---|
| 146,000 |
That's about 146,000 followers in all (rough number).
How we estimate Caleb's NIL value
An NIL value is an estimate of how much a player could earn in a year. It is not a salary or a confirmed deal. We weigh four things brands care about: fans (social reach and engagement), stage (school, conference and market), game (on-field role and performance), and brand (sport and story). Where a public figure exists, we sense-check against it (On3 NIL Valuations (2026)).
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