How much did Caleb Wilson make in NIL?
Former Forward · North Carolina Tar Heels · ACC · Now: NBA (2026 Draft)
The North Carolina freshman forward ranks near the top of college basketball NIL valuations.
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What was Caleb Wilson's NIL value?
Caleb Wilson is a former North Carolina Tar Heels forward, now with NBA (2026 Draft). Caleb has about 152K followers across social media, led by 152K on Instagram, a core driver of men's basketball NIL value. Caleb's NIL value shown here reflects publicly reported figures (On3 NIL Valuations (2026)); enter your email above to see the number and the full breakdown.
| Sport | Men's Basketball |
| Position | Forward |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
| Now with | NBA (2026 Draft) |
Caleb's social media following
| Platform | Followers (approx.) |
|---|---|
| ~152K |
That's about 152K followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (On3 NIL Valuations (2026)). See how NIL valuations work.
Players with a similar NIL profile
Other men's basketball players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Morez Johnson Jr. (Power Forward, Michigan Wolverines)
- Jayden Quaintance (Forward, Kentucky Wildcats)
- Braden Smith (Point Guard, Purdue Boilermakers)
- Tahaad Pettiford (Guard, Auburn Tigers)
Caleb NIL FAQ
How much did Caleb Wilson make in NIL?
Caleb Wilson's NIL value on HowMuchNIL is based on publicly reported figures of 12-month name, image and likeness earning potential (On3 NIL Valuations (2026)). Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Caleb Wilson's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Caleb has about 152K followers across social media.
What team did Caleb Wilson play for?
Caleb Wilson played forward for the North Carolina Tar Heels in the ACC, and is now with NBA (2026 Draft).
Did Caleb Wilson have NIL deals?
The number shown is an estimate of Caleb's 12-month NIL earning potential, not a list of signed contracts. It is anchored to publicly reported figures.
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