How much did Caleb Wilson make in NIL?

What was Caleb Wilson's NIL value?

As of August 2026, Caleb Wilson's estimated NIL value falls between $1.5M and $2.4M. Caleb Wilson is a former North Carolina Tar Heels forward, now with NBA (2026 Draft). Caleb has about 152K followers across social media, led by 152K on Instagram, a core driver of men's basketball NIL value. Caleb's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Caleb's social media following

Caleb's public social presence is about ~152K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at North Carolina Tar Heels

North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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