How much does Dayton Sneed make in NIL?
Wide Receiver · North Carolina Tar Heels · ACC
Sneed transferred to North Carolina from Tennessee in 2025 after joining the Volunteers as a preferred walk-on out of Donelson Christian Academy, where he set school single-season records with 1,214 receiving yards and 17 touchdowns and was named 2021 TSSAA Division II-A Offensive Player of the Year. The redshirt junior from Hermitage, Tennessee, caught two passes in seven games with the Vols and works in the Tar Heels receiver rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dayton Sneed's NIL value?
As of August 2026, Dayton Sneed's estimated NIL value falls between $50K and $78K. Dayton Sneed is a wide receiver for the North Carolina Tar Heels in the ACC. Dayton has about 3.5K followers across social media, led by 3.5K on Instagram, a core driver of football NIL value. Dayton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Dayton's social media following
Dayton's public social presence is about ~3.5K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dayton, so the value shown here is a modeled estimate. See how NIL valuations work.
Dayton NIL FAQ
How much does Dayton Sneed make in NIL?
Dayton Sneed's 2026 estimated NIL value falls between $50K and $78K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dayton's salary or net worth?
No. The figure estimates what Dayton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dayton's net worth. The deals an athlete actually signs can differ from any estimate.
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