How much does Jason DeCaro make in NIL?

What is Jason DeCaro's NIL value?

As of August 2026, Jason DeCaro's estimated NIL value falls between $104K and $163K. Jason DeCaro is a pitcher for the North Carolina Tar Heels in the ACC. Jason has about 6.4K followers across social media, led by 6K on Instagram, a core driver of baseball NIL value. Jason's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Baseball
Position	Pitcher
School	North Carolina Tar Heels
Conference	ACC
Level	NCAA Division I (Power conference)

Jason's social media following

Platform	Followers (approx.)
Instagram	~6K
X / Twitter	~357

Follower figures are approximate, as of August 2026.

NIL at North Carolina Tar Heels

North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jason, so the value shown here is a modeled estimate. See how NIL valuations work.

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