How much does Miles O'Neill make in NIL?
Quarterback · North Carolina Tar Heels · ACC
O'Neill transferred to North Carolina from Texas A&M in January 2026, reuniting with Bobby Petrino, who helped recruit him to College Station. The Marblehead, Massachusetts, native was New Jersey Gatorade Player of the Year at the Hun School after throwing for 2,151 yards, and he completed seven of 14 passes for 120 yards and a touchdown as an Aggie backup. The redshirt sophomore stands 6-5, 220.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Miles O'Neill's NIL value?
As of August 2026, Miles O'Neill's estimated NIL value falls between $116K and $181K. Miles O'Neill is a quarterback for the North Carolina Tar Heels in the ACC. Miles has about 14K followers across social media, led by 14K on Instagram, a core driver of football NIL value. Miles's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | North Carolina Tar Heels |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Miles's social media following
Miles's public social presence is about ~14K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at North Carolina Tar Heels
North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Miles, so the value shown here is a modeled estimate. See how NIL valuations work.
Miles NIL FAQ
How much does Miles O'Neill make in NIL?
Miles O'Neill's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Miles's salary or net worth?
No. The figure estimates what Miles could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Miles's net worth. The deals an athlete actually signs can differ from any estimate.
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