How much does Julian Burns make in NIL?

Safety · North Carolina Tar Heels · ACC

Burns is a freshman defensive back from Monroe, Louisiana, who played at Neville High School. He earned All-State recognition and recorded 102 tackles, 29.5 tackles for loss, 11.5 sacks and two interceptions through 12 games as a senior, after 86 tackles and two interceptions as a junior. His father, Jeremiah, played college football at Louisiana-Monroe.

ClassFreshman
Jersey#38
2026 roleRoster depth
HometownMonroe, La.
Estimated 2026 NIL valuation
$18K to $29K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Julian Burns's NIL value?

As of August 2026, Julian Burns's estimated NIL value falls between $18K and $29K. Julian Burns is a safety for the North Carolina Tar Heels in the ACC. Julian's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionSafety
SchoolNorth Carolina Tar Heels
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at North Carolina Tar Heels

North Carolina has long been a basketball-first NIL market, with the Jordan Brand connection and a blue blood hoops history shaping where money and attention flow. Football investment rose sharply with the decision to hire Bill Belichick ahead of the 2025 season, a move widely reported to come with a substantially larger football budget. Even so, few Tar Heel football players appear in public NIL valuation rankings, so most published figures are estimates. Under the House settlement, UNC can share athletic revenue directly with athletes, capped near $20.5 million in year one and rising annually, split across sports at the school's discretion, with third party NIL deals continuing separately.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Julian, so the value shown here is a modeled estimate. See how NIL valuations work.

Julian NIL FAQ

How much does Julian Burns make in NIL?

Julian Burns's 2026 estimated NIL value falls between $18K and $29K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Julian's salary or net worth?

No. The figure estimates what Julian could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Julian's net worth. The deals an athlete actually signs can differ from any estimate.

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