UCLA Bruins NIL valuations
121 athletes · Big Ten · estimated ranges as of August 2026
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Nico Iamaleava | Quarterback | Redshirt junior | Star / headline name | $1.6M to $2.5M |
| Scooter Jackson | Cornerback | Senior | Projected starter | $980K to $1.5M |
| Sahir West | Edge Rusher | Redshirt sophomore | Star / headline name | $823K to $1.3M |
| Aiden Gobaira | Edge Rusher | Redshirt senior | Projected starter | $817K to $1.3M |
| Jordan Davis | Offensive Lineman | Redshirt senior | Projected starter | $806K to $1.3M |
| Rodrick Pleasant | Cornerback | Redshirt junior | Projected starter | $639K to $999K |
| Leland Smith | Wide Receiver | Senior | Projected starter | $638K to $996K |
| Landon Ellis | Wide Receiver | Senior | Projected starter | $638K to $996K |
| Derrick Barksdale | Cornerback | Senior | Projected starter | $633K to $989K |
| Mikey Matthews | Wide Receiver | Senior | Projected starter | $607K to $948K |
| Wayne Knight | Running Back | Redshirt senior | Star / headline name | $541K to $845K |
| Tao Johnson | Safety | Redshirt senior | Projected starter | $522K to $816K |
| Maxwell Roy | Defensive Lineman | Redshirt freshman | Projected starter | $505K to $790K |
| Cole Martin | Safety | Redshirt junior | Projected starter | $496K to $775K |
| Tyson Ford | Defensive Lineman | Redshirt junior | Projected starter | $479K to $749K |
| Sammy Omosigho | Linebacker | Senior | Projected starter | $478K to $747K |
| Sienna Betts | Forward | $240K to $375K | ||
| Brian Rowe Jr. | Wide Receiver | Sophomore | Projected starter | $144K to $225K |
| Semaj Morgan | Wide Receiver | Senior | Projected starter | $136K to $213K |
| Anthony Woods | Running Back | Redshirt senior | Projected starter | $128K to $200K |
| Jalen Woods | Linebacker | Redshirt senior | Projected starter | $124K to $194K |
| Ryan McCulloch | Edge Rusher | Redshirt junior | Projected starter | $120K to $188K |
| Madden Iamaleava | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $116K to $181K |
| Malik Hartford | Safety | Redshirt junior | Projected starter | $112K to $175K |
| Riley Robell | Offensive Lineman | Redshirt junior | Projected starter | $108K to $169K |
| Carter Sweazie | Offensive Lineman | Redshirt senior | Projected starter | $104K to $163K |
| Josh Phifer | Tight End | Redshirt junior | Projected starter | $100K to $156K |
| Hall Schmidt | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Eugene Brooks | Offensive Lineman | Redshirt sophomore | Projected starter | $96K to $150K |
| Mateen Bhaghani | Kicker | Senior | Projected starter | $62K to $96K |
| Chase Barry | Punter | Redshirt senior | Projected starter | $60K to $94K |
| Robert Stafford III | Cornerback | Redshirt junior | Rotation / two-deep candidate | $54K to $84K |
| Amier Washington | Edge Rusher | Redshirt junior | Rotation / two-deep candidate | $51K to $80K |
| Jewelous "JuJu" Walls | Edge Rusher | Sophomore | Rotation / two-deep candidate | $51K to $80K |
| Dante Lovett | Cornerback | Redshirt junior | Rotation / two-deep candidate | $50K to $79K |
| Colton Gumino | Quarterback | Redshirt freshman | Roster depth | $48K to $75K |
| Jamier Johnson | Cornerback | Redshirt senior | Rotation / two-deep candidate | $48K to $75K |
| Marcus Harris | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $47K to $74K |
| Jackson Meehan | Wide Receiver | Redshirt senior | Rotation / two-deep candidate | $47K to $74K |
| Kenneth Moore III | Wide Receiver | Freshman | Rotation / two-deep candidate | $46K to $73K |
| DJ Bordeaux | Quarterback | Freshman | Roster depth | $46K to $71K |
| Aidan Mizell | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Jhase McMillan | Cornerback | Sophomore | Rotation / two-deep candidate | $44K to $69K |
| Gavin Blum | Defensive Lineman | Sophomore | Rotation / two-deep candidate | $44K to $69K |
| Anthony Sacca | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $43K to $68K |
| Sean Na'a | Offensive Lineman | Redshirt junior | Rotation / two-deep candidate | $43K to $68K |
| Brayden Loftin | Tight End | Redshirt senior | Rotation / two-deep candidate | $43K to $68K |
| Mack Indestad | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $43K to $68K |
| Salem Abdul-Wahab | Long Snapper | Redshirt senior | Projected starter | $43K to $68K |
| Aaron Williams | Defensive Back | Redshirt junior | Rotation / two-deep candidate | $43K to $68K |
| Nico Davillier | Defensive Lineman | Redshirt senior | Rotation / two-deep candidate | $42K to $66K |
| Scott Taylor | Linebacker | Sophomore | Rotation / two-deep candidate | $42K to $66K |
| Julian Armella | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $42K to $66K |
| Darold DeNgohe | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $42K to $65K |
| Harry Lodge | Tight End | Redshirt senior | Rotation / two-deep candidate | $42K to $65K |
| Ta'Shawn James | Safety | Redshirt junior | Rotation / two-deep candidate | $41K to $64K |
| Jaivian Thomas | Running Back | Senior | Rotation / two-deep candidate | $41K to $64K |
| A.J. Fuimaono | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $41K to $64K |
| Sam Yoon | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $41K to $64K |
| Ty Dieffenbach | Quarterback | Redshirt junior | Roster depth | $40K to $63K |
| Donavyn Pellot | Linebacker | Redshirt junior | Rotation / two-deep candidate | $39K to $61K |
| Ashton Sanders | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $39K to $61K |
| Jensen Somerville | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $39K to $61K |
| Derek Osman | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $38K to $60K |
| Drew Spinogatti | Linebacker | Senior | Rotation / two-deep candidate | $38K to $59K |
| Michael McDonald | Offensive Lineman | Sophomore | Rotation / two-deep candidate | $36K to $56K |
| Jace Brown | Wide Receiver | Redshirt freshman | Roster depth | $23K to $36K |
| Lucien Holland | Edge Rusher | Redshirt freshman | Roster depth | $23K to $36K |
| Curtis Gerrand | Punter | Sophomore | Rotation / two-deep candidate | $23K to $36K |
| Ty Lee | Cornerback | Redshirt junior | Roster depth | $22K to $35K |
| CJ Lavender | Cornerback | Freshman | Roster depth | $22K to $34K |
| Jonah Smith | Wide Receiver | Redshirt freshman | Roster depth | $21K to $33K |
| Major Pride | Wide Receiver | Freshman | Roster depth | $21K to $33K |
| Jayden Fox | Running Back | Freshman | Roster depth | $21K to $33K |
| Dylan Lee | Running Back | Redshirt sophomore | Roster depth | $20K to $31K |
| Jalen Saint Paul | Wide Receiver | Redshirt sophomore | Roster depth | $20K to $31K |
| Osiris Gilbert | Cornerback | Sophomore | Roster depth | $19K to $30K |
| LaRue Zamorano III | Defensive Back | Redshirt freshman | Roster depth | $19K to $30K |
| Karson Cox | Running Back | Redshirt freshman | Roster depth | $19K to $30K |
| Dallin Havea | Defensive Lineman | Redshirt sophomore | Roster depth | $18K to $29K |
| Robert James III | Defensive Lineman | Redshirt freshman | Roster depth | $18K to $29K |
| Dylan Sims | Tight End | Redshirt freshman | Roster depth | $18K to $29K |
| Malaki Soliai-Tui | Linebacker | Freshman | Roster depth | $18K to $28K |
| Ty Partlow | Defensive Lineman | Redshirt freshman | Roster depth | $18K to $28K |
| Nehemiah Johnson | Offensive Lineman | Redshirt freshman | Roster depth | $18K to $28K |
| James Moffat | Defensive Lineman | Freshman | Roster depth | $18K to $28K |
| Cole Cogshell | Defensive Lineman | Sophomore | Roster depth | $17K to $26K |
| Michael Price | Offensive Lineman | Freshman | Roster depth | $17K to $26K |
| Jaylan Jeffers | Offensive Lineman | Redshirt senior | Roster depth | $17K to $26K |
| K.D. Arnold | Offensive Lineman | Senior | Roster depth | $17K to $26K |
| Marcus Almada | Defensive Lineman | Freshman | Roster depth | $17K to $26K |
| Noah Fox-Flores | Tight End | Sophomore | Roster depth | $17K to $26K |
| Stevie Amar Jr. | Tight End | Redshirt freshman | Roster depth | $16K to $25K |
| JD Dean | Offensive Lineman | Redshirt freshman | Roster depth | $16K to $25K |
| Matt Muasau | Linebacker | Freshman | Roster depth | $16K to $24K |
| Russell Weir | Wide Receiver | Redshirt sophomore | Roster depth | $8K to $13K |
| Mone Malafu | Linebacker | Redshirt junior | Roster depth | $7K to $11K |
| Troy Leigber | Running Back | Redshirt junior | Roster depth | $7K to $11K |
| Brett Barry | Safety | Redshirt sophomore | Roster depth | $7K to $11K |
| Markus Kier | Wide Receiver | Freshman | Roster depth | $7K to $11K |
| Shane Rosenthal | Wide Receiver | Redshirt freshman | Roster depth | $7K to $11K |
| Zeke Johnson | Defensive Back | Redshirt freshman | Roster depth | $7K to $11K |
| Chase Coleman | Defensive Back | Redshirt freshman | Roster depth | $7K to $11K |
| Jacob Reis | Linebacker | Redshirt sophomore | Roster depth | $7K to $11K |
| Wyatt Mosier | Linebacker | Redshirt junior | Roster depth | $6K to $10K |
| Peter Bario | Tight End | Redshirt junior | Roster depth | $6K to $10K |
| Mason Rivera | Safety | Redshirt senior | Roster depth | $6K to $10K |
| Lucas Hickey | Offensive Lineman | Freshman | Roster depth | $6K to $10K |
| Logan Hirou | Safety | Freshman | Roster depth | $6K to $9K |
| Kuron Jabari Jr. | Defensive Back | Redshirt freshman | Roster depth | $6K to $9K |
| Joshua Dixon | Defensive Back | Redshirt junior | Roster depth | $6K to $9K |
| Caleb Walker | Offensive Lineman | Redshirt senior | Roster depth | $6K to $9K |
| Grant Buckey | Defensive Lineman | Redshirt junior | Roster depth | $6K to $9K |
| Quinn Buckey | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Cam Jensen | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Cooper Javorsky | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Zaheer Young | Offensive Lineman | Sophomore | Roster depth | $6K to $9K |
| Mateo Orosco | Kicker | Freshman | Roster depth | $4K to $6K |
| Lennox Miller | Punter | Redshirt freshman | Roster depth | $3K to $5K |
| Giancarlo Cereghino | Long Snapper | Freshman | Roster depth | $3K to $5K |
| Halakilangi Muagututi’a | Long Snapper | Redshirt freshman | Roster depth | $3K to $5K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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