How much does Ryan McCulloch make in NIL?
Edge Rusher · UCLA Bruins · Big Ten
McCulloch was UCLA's first transfer commitment of the 2026 cycle, arriving from Cal, where the Arcadia native recorded 39 tackles and five sacks over 26 games in three seasons. The redshirt junior edge rusher prepped at Rio Hondo Prep and was limited to four games in 2025. He reunites with linebackers coach Vic So'oto, a former Cal co-defensive coordinator, and is expected to compete for a starting role off the edge with two years of eligibility remaining.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ryan McCulloch's NIL value?
As of August 2026, Ryan McCulloch's estimated NIL value falls between $120K and $188K. Ryan McCulloch is a edge rusher for the UCLA Bruins in the Big Ten. Ryan has about 1.2K followers across social media, led by 1.2K on Instagram, a core driver of football NIL value. Ryan's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Ryan's social media following
Ryan's public social presence is about ~1.2K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at UCLA Bruins
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ryan, so the value shown here is a modeled estimate. See how NIL valuations work.
Ryan NIL FAQ
How much does Ryan McCulloch make in NIL?
Ryan McCulloch's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ryan's salary or net worth?
No. The figure estimates what Ryan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ryan's net worth. The deals an athlete actually signs can differ from any estimate.
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