How much does Tyson Ford make in NIL?

Defensive Lineman · UCLA Bruins · Big Ten

Ford is a projected starting defensive tackle for UCLA after transferring from Cal. The 6-foot-5, 300-pound former four-star recruit, who began his career at Notre Dame, played seven games in 2025 while working back from injury.

ClassRedshirt junior
Jersey#95
2026 roleProjected starter
HometownSt. Louis, Mo.
Estimated 2026 NIL valuation
$479K to $749K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)20%
Exposure (program/market)26%
Performance33%
Brand & sport22%

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What is Tyson Ford's NIL value?

As of August 2026, Tyson Ford's estimated NIL value falls between $479K and $749K. Tyson Ford is a defensive lineman for the UCLA Bruins in the Big Ten. Tyson has about 5K followers across social media, led by 5K on Instagram, a core driver of football NIL value. Tyson's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Lineman
SchoolUCLA Bruins
ConferenceBig Ten
LevelNCAA Division I (Power conference)

Tyson's social media following

Tyson's public social presence is about ~5K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at UCLA Bruins

UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tyson, so the value shown here is a modeled estimate. See how NIL valuations work.

Tyson NIL FAQ

How much does Tyson Ford make in NIL?

Tyson Ford's 2026 estimated NIL value falls between $479K and $749K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Tyson's salary or net worth?

No. The figure estimates what Tyson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tyson's net worth. The deals an athlete actually signs can differ from any estimate.

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