How much does Nico Iamaleava make in NIL?

What is Nico Iamaleava's NIL value?

As of August 2026, Nico Iamaleava's estimated NIL value falls between $1.6M and $2.5M. Nico Iamaleava is a quarterback for the UCLA Bruins in the Big Ten. Nico has about 210K followers across social media, led by 180K on Instagram, a core driver of football NIL value. Nico's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Football
Position	Quarterback
School	UCLA Bruins
Conference	Big Ten
Level	NCAA Division I (Power conference)

Nico's social media following

Platform	Followers (approx.)
Instagram	~180K
X / Twitter	~29.6K

Follower figures are approximate, as of August 2026.

NIL at UCLA Bruins

UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Nico NIL FAQ