How much does Brayden Loftin make in NIL?

Tight End · UCLA Bruins · Big Ten

Loftin transferred to UCLA from Kansas State after signing out of Lewis Central High School and lists Omaha, Nebraska as home. The fifth-year senior tight end is listed at 6-4 and 231 pounds and wears No. 85. He joins a UCLA tight end room that also added Wake Forest transfer Harry Lodge for the 2026 season.

ClassRedshirt senior
Jersey#85
2026 roleRotation / two-deep candidate
HometownOmaha, Neb.
Estimated 2026 NIL valuation
$43K to $68K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Brayden Loftin's NIL value?

As of August 2026, Brayden Loftin's estimated NIL value falls between $43K and $68K. Brayden Loftin is a tight end for the UCLA Bruins in the Big Ten. Brayden's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionTight End
SchoolUCLA Bruins
ConferenceBig Ten
LevelNCAA Division I (Power conference)

NIL at UCLA Bruins

UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Brayden, so the value shown here is a modeled estimate. See how NIL valuations work.

Brayden NIL FAQ

How much does Brayden Loftin make in NIL?

Brayden Loftin's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Brayden's salary or net worth?

No. The figure estimates what Brayden could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Brayden's net worth. The deals an athlete actually signs can differ from any estimate.

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