How much does Dylan Lee make in NIL?
Running Back · UCLA Bruins · Big Ten
Lee is a junior running back for UCLA who transferred in from Iowa State. He played his high school football at Williams Field High School in Arizona and lists Phoenix as his hometown. Listed at 6-0 and 216 pounds, he wears No. 22 and gives the Bruins added size in a backfield that also includes Jaivian Thomas and Anthony Woods.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dylan Lee's NIL value?
As of August 2026, Dylan Lee's estimated NIL value falls between $20K and $31K. Dylan Lee is a running back for the UCLA Bruins in the Big Ten. Dylan's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at UCLA Bruins
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dylan, so the value shown here is a modeled estimate. See how NIL valuations work.
Dylan NIL FAQ
How much does Dylan Lee make in NIL?
Dylan Lee's 2026 estimated NIL value falls between $20K and $31K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dylan's salary or net worth?
No. The figure estimates what Dylan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dylan's net worth. The deals an athlete actually signs can differ from any estimate.
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