How much does Aaron Williams make in NIL?

Defensive Back · UCLA Bruins · Big Ten

A redshirt junior defensive back out of Moreno Valley, Calif., Williams is competing for a spot in the Bruins' two-deep this fall after transferring from Louisville.

ClassRedshirt junior
Jersey#7
2026 roleRotation / two-deep candidate
HometownMoreno Valley, Calif.
Estimated 2026 NIL valuation
$43K to $68K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Aaron Williams's NIL value?

As of August 2026, Aaron Williams's estimated NIL value falls between $43K and $68K. Aaron Williams is a defensive back for the UCLA Bruins in the Big Ten. Aaron's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Back
SchoolUCLA Bruins
ConferenceBig Ten
LevelNCAA Division I (Power conference)

NIL at UCLA Bruins

UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Aaron, so the value shown here is a modeled estimate. See how NIL valuations work.

Aaron NIL FAQ

How much does Aaron Williams make in NIL?

Aaron Williams's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Aaron's salary or net worth?

No. The figure estimates what Aaron could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Aaron's net worth. The deals an athlete actually signs can differ from any estimate.

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