How much does Jewelous "JuJu" Walls make in NIL?
Edge Rusher · UCLA Bruins · Big Ten
Walls signed with UCLA out of Pittsburg High School in Northern California, where he was a two-time Bay Valley Athletic League defensive lineman of the year and posted 83 tackles, 13 tackles for loss and five sacks as a senior. Rated a three-star edge, he committed to the Bruins in August 2024. The sophomore wears No. 41 at 6-2 and 191 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jewelous "JuJu" Walls's NIL value?
As of August 2026, Jewelous "JuJu" Walls's estimated NIL value falls between $51K and $80K. Jewelous "JuJu" Walls is a edge rusher for the UCLA Bruins in the Big Ten. Jewelous's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at UCLA Bruins
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jewelous, so the value shown here is a modeled estimate. See how NIL valuations work.
Jewelous NIL FAQ
How much does Jewelous "JuJu" Walls make in NIL?
Jewelous "JuJu" Walls's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jewelous's salary or net worth?
No. The figure estimates what Jewelous could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jewelous's net worth. The deals an athlete actually signs can differ from any estimate.
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