How much does Riley Robell make in NIL?
Offensive Lineman · UCLA Bruins · Big Ten
Robell reunited with head coach Bob Chesney at UCLA after starting 11 of 13 games at right guard for James Madison in 2025 and earning second-team All-Sun Belt honors. The redshirt junior from Harrisburg, Pennsylvania, prepped at Bishop McDevitt and arrives in Westwood with two years of eligibility remaining. He is widely projected to start on the interior of UCLA's rebuilt offensive line and ranked among the top Bruins in preseason roster countdowns.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Riley Robell's NIL value?
As of August 2026, Riley Robell's estimated NIL value falls between $108K and $169K. Riley Robell is a offensive lineman for the UCLA Bruins in the Big Ten. Riley has about 8.1K followers across social media, led by 8.1K on Instagram, a core driver of football NIL value. Riley's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Riley's social media following
Riley's public social presence is about ~8.1K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at UCLA Bruins
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Riley, so the value shown here is a modeled estimate. See how NIL valuations work.
Riley NIL FAQ
How much does Riley Robell make in NIL?
Riley Robell's 2026 estimated NIL value falls between $108K and $169K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Riley's salary or net worth?
No. The figure estimates what Riley could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Riley's net worth. The deals an athlete actually signs can differ from any estimate.
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