How much does Mason Rivera make in NIL?
Safety · UCLA Bruins · Big Ten
Rivera is a fifth-year defensive back for UCLA who came to the program from Cal Poly. He played his high school football at Kimball High School in his hometown of Tracy, California. Listed at 6-0 and 190 pounds, he wears No. 28 and is one of the more experienced players in the Bruins secondary.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Mason Rivera's NIL value?
As of August 2026, Mason Rivera's estimated NIL value falls between $6K and $10K. Mason Rivera is a safety for the UCLA Bruins in the Big Ten. Mason's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at UCLA Bruins
UCLA entered the Big Ten in 2024, trading regional Pac-12 revenue for the richest media deal in college sports, and its NIL market reflects both the Los Angeles setting and the program's rebuilding state. Quarterback Nico Iamaleava, the roster's headline name, carries a reported figure around 2 million dollars, unusual specificity in a market where most compensation is never disclosed. Beyond a handful of stars, published valuations for Bruins players are sparse, so most estimates are modeled. Under the 2025 House settlement UCLA can pay athletes directly, roughly 20.5 million dollars across sports in year one with the cap climbing annually. Basketball tradition and entertainment industry proximity give UCLA NIL reach beyond football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Mason, so the value shown here is a modeled estimate. See how NIL valuations work.
Mason NIL FAQ
How much does Mason Rivera make in NIL?
Mason Rivera's 2026 estimated NIL value falls between $6K and $10K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Mason's salary or net worth?
No. The figure estimates what Mason could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Mason's net worth. The deals an athlete actually signs can differ from any estimate.
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