Louisville Cardinals NIL valuations
103 athletes · ACC · estimated ranges as of August 2026
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Lincoln Kienholz | Quarterback | Junior | Star / headline name | $1.6M to $2.5M |
| Clev Lubin | Edge Rusher | Redshirt senior | Star / headline name | $1.0M to $1.6M |
| Isaac Brown | Running Back | Junior | Star / headline name | $724K to $1.1M |
| Karter Knox | Guard | $491K to $768K | ||
| Lawayne McCoy | Wide Receiver | Junior | Projected starter | $148K to $231K |
| Tre Richardson | Wide Receiver | Senior | Projected starter | $144K to $225K |
| Tayon Holloway | Cornerback | Redshirt senior | Projected starter | $144K to $225K |
| Jerod Smith II | Edge Rusher | Junior | Projected starter | $136K to $213K |
| TreyShun Hurry | Wide Receiver | Redshirt senior | Projected starter | $132K to $206K |
| DJ Waller Jr. | Cornerback | Redshirt junior | Projected starter | $132K to $206K |
| AJ Green | Edge Rusher | Redshirt junior | Projected starter | $132K to $206K |
| Tyler Thompson | Edge Rusher | Redshirt junior | Projected starter | $124K to $194K |
| Koen Entringer | Safety | Junior | Projected starter | $124K to $194K |
| Antonio Watts | Safety | Redshirt senior | Projected starter | $120K to $188K |
| Kaleb Beasley | Safety | Junior | Projected starter | $120K to $188K |
| Joshua Donald | Defensive Lineman | Junior | Projected starter | $120K to $188K |
| Keyjuan Brown | Running Back | Redshirt junior | Projected starter | $116K to $181K |
| Stanquan Clark | Linebacker | Senior | Projected starter | $112K to $175K |
| Eryx Daugherty | Offensive Lineman | Redshirt junior | Projected starter | $112K to $175K |
| Johnnie Brown III | Offensive Lineman | Redshirt senior | Projected starter | $112K to $175K |
| Anwar O'neal | Offensive Lineman | Senior | Projected starter | $112K to $175K |
| Jaleel Skinner | Tight End | Redshirt senior | Projected starter | $112K to $175K |
| Davin Wydner | Quarterback | Redshirt junior | Rotation / two-deep candidate | $108K to $169K |
| Cason Henry | Offensive Lineman | Redshirt senior | Projected starter | $108K to $169K |
| Daylen Russell | Defensive Lineman | Redshirt sophomore | Projected starter | $108K to $169K |
| Demeco Kennedy | Defensive Lineman | Junior | Projected starter | $104K to $163K |
| Brody Foley | Tight End | Redshirt senior | Projected starter | $104K to $163K |
| T.J. Capers | Linebacker | Redshirt junior | Projected starter | $100K to $156K |
| Lance Robinson | Offensive Lineman | Graduate | Projected starter | $100K to $156K |
| Garth White | Kicker | Graduate | Projected starter | $67K to $105K |
| Jacob Baker | Punter | Junior | Projected starter | $63K to $99K |
| Terrence McWilliams Jr. | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $57K to $89K |
| Jackson Voth | Wide Receiver | Junior | Rotation / two-deep candidate | $57K to $89K |
| Jakob Dixon | Wide Receiver | Senior | Rotation / two-deep candidate | $56K to $88K |
| Maurice Davis | Edge Rusher | Sophomore | Rotation / two-deep candidate | $53K to $83K |
| Brycen Scott | Cornerback | Junior | Rotation / two-deep candidate | $49K to $76K |
| Gavin Waddell | Wide Receiver | Freshman | Rotation / two-deep candidate | $49K to $76K |
| Dillon Smith | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $49K to $76K |
| Bailey Abercrombie | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $48K to $75K |
| Santana Wilson | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $47K to $74K |
| TJ Banks | Safety | Junior | Rotation / two-deep candidate | $46K to $71K |
| Micah Carter | Edge Rusher | Redshirt junior | Rotation / two-deep candidate | $46K to $71K |
| Caleb Matelau | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $46K to $71K |
| Myles Norwood | Cornerback | Redshirt senior | Rotation / two-deep candidate | $45K to $70K |
| Jacob Smith | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $45K to $70K |
| Tommy Ziesmer | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Justyn Reid | Tight End | Senior | Rotation / two-deep candidate | $44K to $69K |
| Antonio Harris | Defensive Back | Redshirt freshman | Rotation / two-deep candidate | $44K to $69K |
| Evan Wibberley | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $43K to $68K |
| Briggs Cherry | Quarterback | Freshman | Roster depth | $42K to $66K |
| Marquise Davis | Running Back | Freshman | Rotation / two-deep candidate | $42K to $66K |
| Micah Rice | Safety | Redshirt freshman | Rotation / two-deep candidate | $42K to $66K |
| Ryan Zimmerman | Quarterback | Redshirt sophomore | Roster depth | $42K to $65K |
| Cam White | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $42K to $65K |
| Naeer Jackson | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $42K to $65K |
| Benjamin Perry | Linebacker | Redshirt senior | Rotation / two-deep candidate | $41K to $64K |
| Jarvis Strickland | Offensive Lineman | Freshman | Rotation / two-deep candidate | $41K to $64K |
| Cameron Gorin | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $41K to $64K |
| Trent Carter | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $39K to $61K |
| Dylan Mesman | Tight End | Redshirt sophomore | Rotation / two-deep candidate | $39K to $61K |
| Keon Webb | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $39K to $61K |
| Blake Ruffin | Safety | Graduate | Rotation / two-deep candidate | $38K to $60K |
| Sam Secrest | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $38K to $59K |
| Jimmy Williams, III | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $36K to $56K |
| Tyler Folmar | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $36K to $56K |
| Kris Hughes | Wide Receiver | Redshirt junior | Roster depth | $22K to $35K |
| Jaydin Broadnax | Cornerback | Freshman | Roster depth | $22K to $35K |
| Marlon Harbin | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| DJ Williams | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| Payton Cook | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| Montavin Quisenberry | Wide Receiver | Redshirt freshman | Roster depth | $21K to $33K |
| Eric Hazzard | Edge Rusher | Redshirt freshman | Roster depth | $20K to $31K |
| Jordan Vann | Safety | Freshman | Roster depth | $19K to $30K |
| Rhys Dorsey | Wide Receiver | Freshman | Roster depth | $19K to $30K |
| Taj Powell | Linebacker | Freshman | Roster depth | $18K to $29K |
| Julius Miles | Tight End | Freshman | Roster depth | $18K to $28K |
| Braxton Jennings | Running Back | Redshirt freshman | Roster depth | $18K to $28K |
| Kris Brunson | Safety | Freshman | Roster depth | $18K to $28K |
| Brady Ballart | Linebacker | Freshman | Roster depth | $18K to $28K |
| Ben Corhei | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Charlie Edgeworth | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Sam Dawson | Defensive Lineman | Freshman | Roster depth | $18K to $28K |
| Mason Fields | Quarterback | Freshman | Roster depth | $17K to $26K |
| Lekhy Thompkins | Running Back | Freshman | Roster depth | $17K to $26K |
| Max Merz | Offensive Lineman | Freshman | Roster depth | $17K to $26K |
| Bryten Close | Offensive Lineman | Freshman | Roster depth | $16K to $25K |
| Ryan Manis | Long Snapper | Redshirt sophomore | Rotation / two-deep candidate | $16K to $25K |
| Ellis McAdoo | Offensive Lineman | Redshirt sophomore | Roster depth | $15K to $23K |
| DeVuan Jones | Wide Receiver | Sophomore | Roster depth | $8K to $13K |
| Chris Jones Jr. | Defensive Lineman | Redshirt freshman | Roster depth | $7K to $11K |
| Anderson Mitchell | Safety | Redshirt sophomore | Roster depth | $7K to $11K |
| Elizjah Lewis | Wide Receiver | Graduate | Roster depth | $7K to $11K |
| Hamilton Atkins | Tight End | Redshirt sophomore | Roster depth | $7K to $11K |
| Travis Egan | Tight End | Redshirt junior | Roster depth | $6K to $10K |
| James Glover-Tyson | Offensive Lineman | Redshirt junior | Roster depth | $6K to $10K |
| Jordan Gervais | Safety | Freshman | Roster depth | $6K to $9K |
| Gradey Anthony | Offensive Lineman | Redshirt freshman | Roster depth | $5K to $8K |
| Adam Winkenhofer | Punter | Redshirt sophomore | Roster depth | $4K to $6K |
| Carson Hilbert | Kicker | Redshirt freshman | Roster depth | $3K to $5K |
| Hayden Travelstead | Long Snapper | Redshirt junior | Roster depth | $3K to $5K |
| Drew Kegebein | Long Snapper | Freshman | Roster depth | $3K to $5K |
| Bode Shoaps | Kicker | Freshman | Roster depth | $3K to $5K |
| Nick Keller | Kicker | Redshirt senior | Roster depth | $3K to $5K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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