How much does Lincoln Kienholz make in NIL?
Quarterback · Louisville Cardinals · ACC
Kienholz is Louisville's starting quarterback after transferring from Ohio State, where he appeared in 12 games as a backup. He won the job in spring 2026 and represented the Cardinals at ACC Kickoff.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Lincoln Kienholz's NIL value?
As of August 2026, Lincoln Kienholz's estimated NIL value falls between $1.6M and $2.5M. Lincoln Kienholz is a quarterback for the Louisville Cardinals in the ACC. Lincoln's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Louisville Cardinals
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lincoln, so the value shown here is a modeled estimate. See how NIL valuations work.
Lincoln NIL FAQ
How much does Lincoln Kienholz make in NIL?
Lincoln Kienholz's 2026 estimated NIL value falls between $1.6M and $2.5M, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Lincoln's salary or net worth?
No. The figure estimates what Lincoln could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Lincoln's net worth. The deals an athlete actually signs can differ from any estimate.
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