How much does DJ Waller Jr. make in NIL?
Cornerback · Louisville Cardinals · ACC
Waller is Louisville's projected starting cornerback after transferring from in-state rival Kentucky, where he started the 2025 opener and finale. The 6-3 corner began his career at Michigan and was part of the Wolverines' 2023 national title team.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is DJ Waller Jr.'s NIL value?
As of August 2026, DJ Waller Jr.'s estimated NIL value falls between $132K and $206K. DJ Waller Jr. is a cornerback for the Louisville Cardinals in the ACC. DJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Cornerback |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Louisville Cardinals
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for DJ, so the value shown here is a modeled estimate. See how NIL valuations work.
DJ NIL FAQ
How much does DJ Waller Jr. make in NIL?
DJ Waller Jr.'s 2026 estimated NIL value falls between $132K and $206K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that DJ's salary or net worth?
No. The figure estimates what DJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not DJ's net worth. The deals an athlete actually signs can differ from any estimate.
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