How much does Karter Knox make in NIL?

What is Karter Knox's NIL value?

As of August 2026, Karter Knox's estimated NIL value falls between $491K and $768K. Karter Knox is a guard for the Louisville Cardinals in the ACC. Karter has about 106K followers across social media, led by 106K on Instagram, a core driver of men's basketball NIL value. Karter's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Karter's social media following

Karter's public social presence is about ~106K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Louisville Cardinals

Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Karter NIL FAQ