How much does Jacob Smith make in NIL?

Linebacker · Louisville Cardinals · ACC

Jacob Smith is a redshirt sophomore linebacker from Somerset, Kentucky, who transferred to Louisville from Kentucky, where he played in three games in 2025 and four in 2024. A four star recruit rated the No. 2 prospect in the state, he recorded 103 tackles as a senior at Corbin High School, earned first team all state honors from the Courier Journal and was named an Under Armour All American.

ClassRedshirt sophomore
Jersey#36
2026 roleRotation / two-deep candidate
HometownSomerset, Ky.
Estimated 2026 NIL valuation
$45K to $70K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Jacob Smith's NIL value?

As of August 2026, Jacob Smith's estimated NIL value falls between $45K and $70K. Jacob Smith is a linebacker for the Louisville Cardinals in the ACC. Jacob's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionLinebacker
SchoolLouisville Cardinals
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at Louisville Cardinals

Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jacob, so the value shown here is a modeled estimate. See how NIL valuations work.

Jacob NIL FAQ

How much does Jacob Smith make in NIL?

Jacob Smith's 2026 estimated NIL value falls between $45K and $70K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Jacob's salary or net worth?

No. The figure estimates what Jacob could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jacob's net worth. The deals an athlete actually signs can differ from any estimate.

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