How much does Dillon Smith make in NIL?
Defensive Lineman · Louisville Cardinals · ACC
Dillon Smith is a redshirt freshman defensive lineman from Union, Kentucky, who was a consensus three star recruit out of Ryle High School and rated the No. 8 player in the state by Rivals. He recorded 56 tackles, eight sacks and three interceptions as a junior and helped lead Ryle to the Kentucky state title game. He is working for rotational snaps along the Cardinals defensive front in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dillon Smith's NIL value?
As of August 2026, Dillon Smith's estimated NIL value falls between $49K and $76K. Dillon Smith is a defensive lineman for the Louisville Cardinals in the ACC. Dillon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Louisville Cardinals
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dillon, so the value shown here is a modeled estimate. See how NIL valuations work.
Dillon NIL FAQ
How much does Dillon Smith make in NIL?
Dillon Smith's 2026 estimated NIL value falls between $49K and $76K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dillon's salary or net worth?
No. The figure estimates what Dillon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dillon's net worth. The deals an athlete actually signs can differ from any estimate.
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