How much does Blake Ruffin make in NIL?
Safety · Louisville Cardinals · ACC
A graduate safety out of Louisville, Ky., Ruffin is on the Louisville Cardinals' 2026 football roster and is competing for a spot in the Cardinals' two-deep this fall.
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What is Blake Ruffin's NIL value?
Blake Ruffin is a safety for the Louisville Cardinals in the ACC. Blake has about 3K followers across social media, led by 3K on Instagram, a core driver of football NIL value. Blake's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Safety |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Blake's social media following
| Platform | Followers (approx.) |
|---|---|
| ~3K |
That's about 3K followers in all. Follower figures are approximate and were last updated August 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Peyton Joseph (Offensive Lineman, Oklahoma Sooners)
- J’Zavien Currence (Safety, South Carolina Gamecocks)
- Antwan Smith (Linebacker, Kentucky Wildcats)
- Jake Bauer (Linebacker, North Carolina Tar Heels)
Blake NIL FAQ
How much does Blake Ruffin make in NIL?
Blake Ruffin's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Blake Ruffin's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Blake has about 3K followers across social media.
What team does Blake Ruffin play for?
Blake Ruffin plays safety for the Louisville Cardinals in the ACC.
Does Blake Ruffin have NIL deals?
The number shown is an estimate of Blake's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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