How much does Blake Ruffin make in NIL?
Safety · Louisville Cardinals · ACC
Blake Ruffin is a graduate defensive back from Louisville who came home from Eastern Illinois. He started all 11 games at safety for the Panthers in 2023, finished second on the team with 63 tackles, led the Big South OVC with four interceptions and earned second team Associated Press FCS All America honors. He made his Cardinals debut against Eastern Kentucky in 2025 and played high school football at Trinity.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Blake Ruffin's NIL value?
As of August 2026, Blake Ruffin's estimated NIL value falls between $38K and $60K. Blake Ruffin is a safety for the Louisville Cardinals in the ACC. Blake has about 3K followers across social media, led by 3K on Instagram, a core driver of football NIL value. Blake's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Blake's social media following
Blake's public social presence is about ~3K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Louisville Cardinals
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Blake, so the value shown here is a modeled estimate. See how NIL valuations work.
Blake NIL FAQ
How much does Blake Ruffin make in NIL?
Blake Ruffin's 2026 estimated NIL value falls between $38K and $60K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Blake's salary or net worth?
No. The figure estimates what Blake could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Blake's net worth. The deals an athlete actually signs can differ from any estimate.
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