How much does Terrence McWilliams Jr. make in NIL?
Wide Receiver · Louisville Cardinals · ACC
Terrence McWilliams Jr. is a redshirt junior receiver from Indianapolis who transferred to Louisville from Minnesota and made his Cardinals debut against Eastern Kentucky in 2025. A consensus three star prospect at North Central High School, he caught 38 passes for 447 yards as a senior and played in the 2023 U.S. Army All American Bowl. His father played defensive end at Louisville from 1986 to 1990.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Terrence McWilliams Jr.'s NIL value?
As of August 2026, Terrence McWilliams Jr.'s estimated NIL value falls between $57K and $89K. Terrence McWilliams Jr. is a wide receiver for the Louisville Cardinals in the ACC. Terrence has about 10K followers across social media, led by 10K on Instagram, a core driver of football NIL value. Terrence's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Louisville Cardinals |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Terrence's social media following
Terrence's public social presence is about ~10K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Louisville Cardinals
Louisville competes in the ACC and fields nationally relevant programs in both football and men's basketball, and basketball has historically anchored the school's NIL market. The 502Circle collective serves as the primary donor-funded vehicle for Cardinal athletes across sports. Since the House settlement took effect in 2025, Louisville, like other power conference schools, can pay athletes directly through revenue sharing, capped at roughly $20.5 million across the athletic department in year one and rising annually, with third party NIL deals continuing on top of that. Basketball's outsized importance in a city with no major professional franchise gives Louisville athletes a larger local endorsement market than the school's football profile alone would suggest.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Terrence, so the value shown here is a modeled estimate. See how NIL valuations work.
Terrence NIL FAQ
How much does Terrence McWilliams Jr. make in NIL?
Terrence McWilliams Jr.'s 2026 estimated NIL value falls between $57K and $89K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Terrence's salary or net worth?
No. The figure estimates what Terrence could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Terrence's net worth. The deals an athlete actually signs can differ from any estimate.
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