Penn State Nittany Lions NIL valuations
113 athletes · Big Ten · estimated ranges as of August 2026
Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Drew Allar (former) | Quarterback | $2.5M to $3.9M | ||
| Rocco Becht | Quarterback | Redshirt senior | Star / headline name | $1.6M to $2.5M |
| Anthony Donkoh | Offensive Lineman | Redshirt junior | Projected starter | $922K to $1.4M |
| Chase Sowell | Wide Receiver | Redshirt senior | Projected starter | $733K to $1.1M |
| Brett Eskildsen | Wide Receiver | Junior | Projected starter | $703K to $1.1M |
| Malachi Goodman | Offensive Lineman | Redshirt freshman | Projected starter | $692K to $1.1M |
| Keanu Williams | Defensive Lineman | Redshirt senior | Rotation / two-deep candidate | $691K to $1.1M |
| Marcus Neal Jr. | Safety | Junior | Projected starter | $666K to $1.0M |
| Zion Tracy | Cornerback | Senior | Projected starter | $575K to $899K |
| Carson Hansen | Running Back | Senior | Projected starter | $530K to $828K |
| Audavion Collins | Cornerback | Redshirt senior | Projected starter | $528K to $825K |
| Andrew Rappleyea | Tight End | Redshirt junior | Projected starter | $487K to $761K |
| Benjamin Brahmer | Tight End | Senior | Star / headline name | $486K to $759K |
| Koby Howard | Wide Receiver | Sophomore | Projected starter | $480K to $750K |
| Tony Rojas | Linebacker | Redshirt junior | Star / headline name | $432K to $675K |
| Jeremiah Cooper | Safety | Redshirt senior | Star / headline name | $401K to $627K |
| Cooper Cousins | Offensive Lineman | Junior | Projected starter | $326K to $509K |
| Daryus Dixson | Cornerback | Sophomore | Projected starter | $180K to $281K |
| Alexander McPherson | Edge Rusher | Sophomore | Projected starter | $176K to $275K |
| Ikenna Ezeogu | Edge Rusher | Redshirt senior | Projected starter | $172K to $269K |
| Kooper Ebel | Linebacker | Senior | Projected starter | $168K to $263K |
| Caleb Bacon | Linebacker | Redshirt senior | Projected starter | $168K to $263K |
| Alex Manske | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $160K to $250K |
| Trevor Buhr | Offensive Lineman | Redshirt junior | Projected starter | $156K to $244K |
| Armstrong Nnodim | Defensive Lineman | Redshirt sophomore | Projected starter | $156K to $244K |
| Brock Riker | Offensive Lineman | Redshirt sophomore | Projected starter | $148K to $231K |
| Siale Taupaki | Defensive Lineman | Redshirt senior+ | Projected starter | $148K to $231K |
| James Peoples | Running Back | Junior | Rotation / two-deep candidate | $135K to $210K |
| Ryan Barker | Kicker | Redshirt junior | Projected starter | $115K to $180K |
| Nathan Tiyce | Punter | Sophomore | Projected starter | $84K to $131K |
| Quinton Martin Jr. | Running Back | Redshirt sophomore | Rotation / two-deep candidate | $81K to $127K |
| Max Granville | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $80K to $125K |
| Zay Robinson | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $78K to $123K |
| Keith Jones Jr. | Wide Receiver | Redshirt sophomore | Rotation / two-deep candidate | $78K to $121K |
| Dayshaun Burnett | Edge Rusher | Redshirt freshman | Rotation / two-deep candidate | $75K to $118K |
| Lyrick Samuel | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $72K to $113K |
| Connor Barry | Quarterback | Senior | Roster depth | $70K to $109K |
| Cam Wallace | Running Back | Redshirt junior | Rotation / two-deep candidate | $69K to $108K |
| Ty Blanding | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $69K to $108K |
| Peyton Falzone | Quarterback | Freshman | Roster depth | $68K to $106K |
| Yvan Kemajou | Edge Rusher | Sophomore | Rotation / two-deep candidate | $68K to $106K |
| Karon Brookins | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $66K to $104K |
| LaVar Arrington II | Edge Rusher | Sophomore | Rotation / two-deep candidate | $66K to $103K |
| Jahmir Joseph | Cornerback | Redshirt freshman | Rotation / two-deep candidate | $65K to $101K |
| Cooper Alexander | Tight End | Redshirt sophomore | Rotation / two-deep candidate | $65K to $101K |
| Joshua Johnson | Cornerback | Redshirt freshman | Rotation / two-deep candidate | $64K to $100K |
| Dallas Vakalahi | Defensive Lineman | Junior | Rotation / two-deep candidate | $62K to $96K |
| Alijah Carnell | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $60K to $94K |
| Ibn McDaniels | Safety | Redshirt sophomore | Rotation / two-deep candidate | $59K to $93K |
| Jamison Patton | Safety | Senior | Rotation / two-deep candidate | $58K to $91K |
| Cael Brezina | Linebacker | Junior | Rotation / two-deep candidate | $58K to $91K |
| Kase Evans | Quarterback | Freshman | Roster depth | $56K to $88K |
| Will Tompkins | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $56K to $88K |
| Vaboue Toure | Safety | Redshirt sophomore | Rotation / two-deep candidate | $55K to $86K |
| Alex Tatsch | Linebacker | Sophomore | Rotation / two-deep candidate | $54K to $84K |
| Vaea Ikakoula | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $54K to $84K |
| Chimdy Onoh | Offensive Lineman | Redshirt junior | Rotation / two-deep candidate | $54K to $84K |
| Cam Smith | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $53K to $83K |
| Owen Aliciene | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $53K to $83K |
| Garrett Sexton | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $52K to $81K |
| Gabe Burkle | Tight End | Redshirt senior | Rotation / two-deep candidate | $52K to $81K |
| Dominic Rulli | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $51K to $80K |
| Kuol Kuol II | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $50K to $78K |
| Ben Whitver | Wide Receiver | Freshman | Roster depth | $34K to $53K |
| Elijah Reeder | Edge Rusher | Freshman | Roster depth | $31K to $49K |
| Cristiano Rosa | Kicker | Redshirt senior | Rotation / two-deep candidate | $30K to $48K |
| Tyrell Chatman | Cornerback | Freshman | Roster depth | $30K to $46K |
| Jackson Ford | Edge Rusher | Freshman | Roster depth | $30K to $46K |
| Xxavier Thomas | Cornerback | Redshirt freshman | Roster depth | $28K to $44K |
| Josiah Zayas | Cornerback | Freshman | Roster depth | $28K to $44K |
| Amarion Jackson | Wide Receiver | Freshman | Roster depth | $27K to $43K |
| Blaise Sokach-Minnick | Long Snapper | Redshirt senior | Rotation / two-deep candidate | $27K to $43K |
| Peter Gonzalez | Wide Receiver | Redshirt sophomore | Roster depth | $26K to $41K |
| Hunter Sowell | Cornerback | Redshirt freshman | Roster depth | $26K to $41K |
| Omarion Davis | Safety | Sophomore | Roster depth | $26K to $40K |
| Keian Kaiser | Linebacker | Freshman | Roster depth | $26K to $40K |
| Donnie Harbour | Offensive Lineman | Redshirt sophomore | Roster depth | $26K to $40K |
| Liam Andrews | Defensive Lineman | Redshirt sophomore | Roster depth | $26K to $40K |
| John Klosterman | Linebacker | Redshirt senior | Roster depth | $25K to $39K |
| Jack Lambert | Quarterback | Redshirt junior | Roster depth | $24K to $38K |
| Bryson Williams | Safety | Freshman | Roster depth | $24K to $38K |
| D'Antae Sheffey | Running Back | Freshman | Roster depth | $24K to $38K |
| Pete Eglitis | Offensive Lineman | Freshman | Roster depth | $24K to $38K |
| Christian Askew | Safety | Freshman | Roster depth | $22K to $35K |
| Mason Bandhauer | Offensive Lineman | Freshman | Roster depth | $22K to $35K |
| Ethan Black | Wide Receiver | Redshirt junior | Roster depth | $12K to $19K |
| Hank Lustig | Wide Receiver | Freshman | Roster depth | $12K to $18K |
| Max Heffner | Cornerback | Redshirt freshman | Roster depth | $12K to $18K |
| Lucas Tenbrock | Punter | Freshman | Roster depth | $12K to $18K |
| Donte Nastasi | Cornerback | Redshirt junior | Roster depth | $11K to $18K |
| Logan Cunningham | Wide Receiver | Redshirt senior | Roster depth | $10K to $16K |
| De'Andre Cook | Defensive Lineman | Redshirt sophomore | Roster depth | $10K to $16K |
| Tyler Armstead | Cornerback | Redshirt sophomore | Roster depth | $10K to $16K |
| Aidan Probst | Edge Rusher | Redshirt sophomore | Roster depth | $10K to $16K |
| Chris Fileppo | Linebacker | Sophomore | Roster depth | $10K to $15K |
| Amar'e Glover | Running Back | Freshman | Roster depth | $10K to $15K |
| Jake Lukac | Linebacker | Freshman | Roster depth | $10K to $15K |
| Mason Robinson | Edge Rusher | Redshirt junior | Roster depth | $10K to $15K |
| Bobby Mears | Edge Rusher | Redshirt junior | Roster depth | $10K to $15K |
| Jeremy Washington | Running Back | Freshman | Roster depth | $9K to $14K |
| Caleb Brewer | Defensive Lineman | Redshirt sophomore | Roster depth | $9K to $14K |
| Brian Kortovich | Tight End | Redshirt freshman | Roster depth | $9K to $14K |
| Finn Furmanek | Tight End | Redshirt junior | Roster depth | $9K to $14K |
| Jim Fitzgerald | Offensive Lineman | Redshirt senior | Roster depth | $8K to $13K |
| Hunter Albright | Offensive Lineman | Redshirt freshman | Roster depth | $8K to $13K |
| Jake LaVerde | Safety | Freshman | Roster depth | $8K to $13K |
| Josh Banks | Linebacker | Freshman | Roster depth | $8K to $13K |
| Evan Wolff | Linebacker | Freshman | Roster depth | $8K to $13K |
| Henry Boehme | Offensive Lineman | Redshirt junior | Roster depth | $8K to $13K |
| Tyshon Huff | Offensive Lineman | Redshirt junior | Roster depth | $8K to $13K |
| Liam Horan | Offensive Lineman | Redshirt sophomore | Roster depth | $8K to $12K |
| Matthew Parker | Kicker | Redshirt freshman | Roster depth | $5K to $8K |
| Andrew Dufault | Long Snapper | Redshirt sophomore | Roster depth | $4K to $6K |
The exact estimate and breakdown for each athlete are free on their page with an email.
Get the NIL newsletter
Deal breakdowns, valuation updates and athlete brand tips. Free.
Privacy · No spam, unsubscribe anytime.