How much does Cooper Alexander make in NIL?

Tight End · Penn State Nittany Lions · Big Ten

Alexander is a redshirt sophomore tight end from Washington, Oklahoma, who transferred from Iowa State. He played 11 games there in 2025, catching five passes for 47 yards and earning Academic All-Big 12 honors. A three-star recruit rated the No. 12 tight end by ESPN, he helped his high school to back-to-back 15-0 state titles. His father, Stephen Alexander, played at Oklahoma and spent 10 seasons in the NFL.

ClassRedshirt sophomore
Jersey#80
2026 roleRotation / two-deep candidate
HometownWashington, Okla.
Estimated 2026 NIL valuation
$65K to $101K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Cooper Alexander's NIL value?

As of August 2026, Cooper Alexander's estimated NIL value falls between $65K and $101K. Cooper Alexander is a tight end for the Penn State Nittany Lions in the Big Ten. Cooper's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionTight End
SchoolPenn State Nittany Lions
ConferenceBig Ten
LevelNCAA Division I (Power conference)

NIL at Penn State Nittany Lions

Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cooper, so the value shown here is a modeled estimate. See how NIL valuations work.

Cooper NIL FAQ

How much does Cooper Alexander make in NIL?

Cooper Alexander's 2026 estimated NIL value falls between $65K and $101K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Cooper's salary or net worth?

No. The figure estimates what Cooper could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cooper's net worth. The deals an athlete actually signs can differ from any estimate.

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