How much did Drew Allar make in NIL?

What was Drew Allar's NIL value?

As of August 2026, Drew Allar's estimated NIL value falls between $2.5M and $3.9M. Drew Allar is a former Penn State Nittany Lions quarterback, now with Pittsburgh Steelers (NFL). Drew has about 156K followers across social media, led by 156K on Instagram, a core driver of football NIL value. Drew's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Drew's social media following

Drew's public social presence is about ~156K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Penn State Nittany Lions

Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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