How much does Koby Howard make in NIL?

What is Koby Howard's NIL value?

As of August 2026, Koby Howard's estimated NIL value falls between $480K and $750K. Koby Howard is a wide receiver for the Penn State Nittany Lions in the Big Ten. Koby has about 9.6K followers across social media, led by 9.6K on Instagram, a core driver of football NIL value. Koby's figure is a modeled estimate based on audience, on-field role, market and sport.

Koby's social media following

Koby's public social presence is about ~9.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Penn State Nittany Lions

Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Koby, so the value shown here is a modeled estimate. See how NIL valuations work.

Koby NIL FAQ