How much does Tony Rojas make in NIL?
Linebacker · Penn State Nittany Lions · Big Ten
Rojas is Penn State's returning starting linebacker and is widely regarded as the Nittany Lions' most important defensive player. He tore his ACL early in 2025 and is back for 2026 after a career line of 58 tackles, six tackles for loss and three interceptions across 16 starts.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Tony Rojas's NIL value?
As of August 2026, Tony Rojas's estimated NIL value falls between $432K and $675K. Tony Rojas is a linebacker for the Penn State Nittany Lions in the Big Ten. Tony has about 29K followers across social media, led by 29K on Instagram, a core driver of football NIL value. Tony's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Penn State Nittany Lions |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Tony's social media following
Tony's public social presence is about ~29K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Penn State Nittany Lions
Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tony, so the value shown here is a modeled estimate. See how NIL valuations work.
Tony NIL FAQ
How much does Tony Rojas make in NIL?
Tony Rojas's 2026 estimated NIL value falls between $432K and $675K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Tony's salary or net worth?
No. The figure estimates what Tony could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tony's net worth. The deals an athlete actually signs can differ from any estimate.
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