How much does Zay Robinson make in NIL?
Wide Receiver · Penn State Nittany Lions · Big Ten
A redshirt freshman wide receiver out of Des Moines, Iowa, Robinson is on the Penn State Nittany Lions' 2026 football roster and is competing for a spot in the Nittany Lions' two-deep this fall.
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What is Zay Robinson's NIL value?
Zay Robinson is a wide receiver for the Penn State Nittany Lions in the Big Ten. Zay has about 13.3K followers across social media, led by 9.8K on Instagram, a core driver of football NIL value. Zay's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Wide Receiver |
| School | Penn State Nittany Lions |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Zay's social media following
| Platform | Followers (approx.) |
|---|---|
| ~9.8K | |
| X / Twitter | ~3.6K |
That's about 13.3K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Richard Wesley (Edge Rusher, Texas Longhorns)
- Hudson Hollenbeck (Punter, Michigan Wolverines)
- Lorcan Quinn (Kicker, Alabama Crimson Tide)
- Zion Grady (Edge Rusher, Ohio State Buckeyes)
Zay NIL FAQ
How much does Zay Robinson make in NIL?
Zay Robinson's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Zay Robinson's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Zay has about 13.3K followers across social media.
What team does Zay Robinson play for?
Zay Robinson plays wide receiver for the Penn State Nittany Lions in the Big Ten.
Does Zay Robinson have NIL deals?
The number shown is an estimate of Zay's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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