How much does Zay Robinson make in NIL?
Wide Receiver · Penn State Nittany Lions · Big Ten
Robinson is a redshirt freshman wide receiver from Des Moines, Iowa, who transferred to Penn State from Iowa State. He played three games for the Cyclones in 2025, catching a pass against Oklahoma State and returning a kick against BYU. A three-star recruit ranked among Iowa's top 10 prospects, he caught 84 passes for 1,070 yards and 16 touchdowns at West Des Moines Valley and made the Des Moines Register All-Iowa Elite Team.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Zay Robinson's NIL value?
As of August 2026, Zay Robinson's estimated NIL value falls between $78K and $123K. Zay Robinson is a wide receiver for the Penn State Nittany Lions in the Big Ten. Zay has about 13.3K followers across social media, led by 9.8K on Instagram, a core driver of football NIL value. Zay's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Penn State Nittany Lions |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Zay's social media following
| Platform | Followers (approx.) |
|---|---|
| ~9.8K | |
| X / Twitter | ~3.6K |
Follower figures are approximate, as of August 2026.
NIL at Penn State Nittany Lions
Penn State combines a top-five national fanbase with the Happy Valley United collective, which consolidated earlier NIL groups into a single operation focused on football and basketball. Big Ten media revenue lets the school fund House settlement revenue sharing at or near the cap, roughly $20.5 million across the department in year one and growing annually, on top of collective-driven third party deals. Football dominates the budget, and Penn State players regularly appear in national NIL valuation rankings. State College sits far from major metro markets, so the White Out brand, a huge alumni network, and crowds above 100,000 at Beaver Stadium do the commercial work that a big city does for other programs.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Zay, so the value shown here is a modeled estimate. See how NIL valuations work.
Zay NIL FAQ
How much does Zay Robinson make in NIL?
Zay Robinson's 2026 estimated NIL value falls between $78K and $123K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Zay's salary or net worth?
No. The figure estimates what Zay could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Zay's net worth. The deals an athlete actually signs can differ from any estimate.
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