How much does AJ Dybantsa make in NIL?

What is AJ Dybantsa's NIL value?

As of August 2026, AJ Dybantsa's estimated NIL value falls between $3.4M and $5.3M. AJ Dybantsa is a guard/forward for the BYU Cougars in the Big 12. AJ has about 1.4M followers across social media, led by 913K on Instagram, a core driver of men's basketball NIL value. AJ's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Men's Basketball
Position	Guard/Forward
School	BYU Cougars
Conference	Big 12
Level	NCAA Division I (Power conference)

AJ's social media following

Platform	Followers (approx.)
Instagram	~913K
TikTok	~441K
X / Twitter	~40K

Follower figures are approximate, as of August 2026.

NIL at BYU Cougars

BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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