How much does Demond Williams Jr. make in NIL?

What is Demond Williams Jr.'s NIL value?

As of August 2026, Demond Williams Jr.'s estimated NIL value falls between $3.2M and $5M. Demond Williams Jr. is a quarterback for the Washington Huskies in the Big Ten. Demond's figure reflects publicly reported figures, per Reported ~$4M contract to return to Washington for 2026 (Forbes/Mercury News put the full rev-share + NIL package near $5M); The NIL Standard model $4.5M.

NIL at Washington Huskies

Washington's NIL market has produced one of the few openly reported football contract figures in the sport: quarterback Demond Williams Jr. was widely reported to be earning around 4 million dollars to return for the 2026 season, a number that places him among the highest paid players in college football. Montlake Futures, the Huskies' main collective, organizes donor support behind the program. Washington joined the Big Ten in 2024, adding the league's media revenue to a large Seattle market. Under the 2025 House settlement the school can also pay athletes directly, roughly 20.5 million dollars across sports in year one with annual growth. Outside its stars, though, published valuations for Huskies players remain sparse.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to Reported ~$4M contract to return to Washington for 2026 (Forbes/Mercury News put the full rev-share + NIL package near $5M); The NIL Standard model $4.5M. See how NIL valuations work.

Demond NIL FAQ