How much did Brendan Sorsby make in NIL?

What was Brendan Sorsby's NIL value?

As of August 2026, Brendan Sorsby's estimated NIL value falls between $5M and $7M. Brendan Sorsby is a former Texas Tech Red Raiders quarterback. Brendan has about 24K followers across social media, led by 24K on Instagram, a core driver of football NIL value. Brendan's figure reflects publicly reported figures, per Reports: Texas Tech 2026 NIL package (~$6M).

Brendan's social media following

Brendan's public social presence is about ~24K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to Reports: Texas Tech 2026 NIL package (~$6M). See how NIL valuations work.

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