How much does Sam Leavitt make in NIL?

What is Sam Leavitt's NIL value?

As of August 2026, Sam Leavitt's estimated NIL value falls between $3.2M and $5M. Sam Leavitt is a quarterback for the LSU Tigers in the SEC. Sam has about 68K followers across social media, led by 68K on Instagram, a core driver of football NIL value. Sam's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sam's social media following

Sam's public social presence is about ~68K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at LSU Tigers

LSU operates one of the larger NIL markets in the SEC, supported by the Bayou Traditions collective and a Baton Rouge fanbase that funds championship-level rosters in football, baseball, and women's sports. LSU is also unusual in that some of its biggest NIL earners have been women athletes in gymnastics and basketball. Under the 2025 House settlement, the school can additionally share revenue with athletes directly, up to about $20.5 million in the first year with the cap rising annually. Public valuation estimates for LSU players can diverge sharply; linebacker Whit Weeks was valued anywhere from roughly $451,000 to $1.8 million by different services, a reminder that published NIL figures are estimates rather than contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Sam NIL FAQ