How much does Caleb Carlson make in NIL?
Kicker · Wake Forest Demon Deacons · ACC
Carlson is a redshirt senior kicker at Wake Forest, listed at 6-1 and 210 pounds in No. 97. He has handled kickoffs for the Demon Deacons, playing all 13 games in 2025 with 72 kickoffs and 49 touchbacks after 52 kicks for 3,279 yards and 37 touchbacks in 2024. A four-year starter at Ransom Everglades in Miami, he made 38 of 40 extra points and six of eight field goals as a senior.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Caleb Carlson's NIL value?
As of August 2026, Caleb Carlson's estimated NIL value falls between $26K and $41K. Caleb Carlson is a kicker for the Wake Forest Demon Deacons in the ACC. Caleb's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Wake Forest Demon Deacons |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Wake Forest Demon Deacons
Wake Forest is the smallest power conference school by enrollment, and its NIL market is scaled accordingly. The Demon Deacons hold full ACC membership and its media revenue, but the donor base is a fraction of the size that state flagships command, and published NIL valuations for Wake Forest football players are essentially nonexistent, leaving modeled estimates for most of the roster. The 2025 House settlement gives Wake Forest the same tool as every rival, direct revenue sharing with athletes capped near 20.5 million dollars in year one and growing annually, though each school decides how much of that cap to fund. The program's pitch to athletes leans on development and playing time as much as compensation.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caleb, so the value shown here is a modeled estimate. See how NIL valuations work.
Caleb NIL FAQ
How much does Caleb Carlson make in NIL?
Caleb Carlson's 2026 estimated NIL value falls between $26K and $41K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Caleb's salary or net worth?
No. The figure estimates what Caleb could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caleb's net worth. The deals an athlete actually signs can differ from any estimate.
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