How much does Malachi Toney make in NIL?

What is Malachi Toney's NIL value?

As of August 2026, Malachi Toney's estimated NIL value falls between $1.2M and $1.9M. Malachi Toney is a wide receiver for the Miami Hurricanes in the ACC. Malachi has about 324K followers across social media, led by 324K on Instagram, a core driver of football NIL value. Malachi's figure reflects publicly reported figures, per Estimate (On3 NIL valuation $1.3M; reported ~$1.5M 2026 Miami contract, tied third on the roster).

Malachi's social media following

Malachi's public social presence is about ~324K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Miami Hurricanes

Miami has been one of the most aggressive NIL operators in the ACC, with the Canes Connection collective and deep South Florida donor and business networks behind it. Quarterback Darian Mensah arrived with a reported package of about $6.5 million and the No. 1 spot on On3's NIL 100, among the largest publicly reported deals in college football. Alongside that third party spending, the House settlement lets Miami pay athletes directly from athletic revenue since 2025, capped near $20.5 million departmentwide in the first year and increasing annually. Football drives most of the budget, but basketball and baseball athletes also participate in a market with plentiful local endorsement opportunities.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to Estimate (On3 NIL valuation $1.3M; reported ~$1.5M 2026 Miami contract, tied third on the roster). See how NIL valuations work.

Malachi NIL FAQ