How much does Brandon Smiley make in NIL?

What is Brandon Smiley's NIL value?

As of August 2026, Brandon Smiley's estimated NIL value falls between $42K and $66K. Brandon Smiley is a defensive lineman for the Wake Forest Demon Deacons in the ACC. Brandon's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Wake Forest Demon Deacons

Wake Forest is the smallest power conference school by enrollment, and its NIL market is scaled accordingly. The Demon Deacons hold full ACC membership and its media revenue, but the donor base is a fraction of the size that state flagships command, and published NIL valuations for Wake Forest football players are essentially nonexistent, leaving modeled estimates for most of the roster. The 2025 House settlement gives Wake Forest the same tool as every rival, direct revenue sharing with athletes capped near 20.5 million dollars in year one and growing annually, though each school decides how much of that cap to fund. The program's pitch to athletes leans on development and playing time as much as compensation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Brandon, so the value shown here is a modeled estimate. See how NIL valuations work.

Brandon NIL FAQ