Wisconsin Badgers NIL valuations
112 athletes · Big Ten · estimated ranges as of August 2026
Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Colton Joseph | Quarterback | Redshirt junior | Star / headline name | $800K to $1.3M |
| Sebastian Cheeks | Edge Rusher | Graduate | Star / headline name | $404K to $631K |
| Mason Posa | Linebacker | Sophomore | Star / headline name | $340K to $531K |
| Kevin Heywood | Offensive Lineman | Redshirt sophomore | Star / headline name | $308K to $481K |
| Tyreese Fearbry | Edge Rusher | Redshirt senior | Projected starter | $192K to $300K |
| Javan Robinson | Cornerback | Redshirt senior | Projected starter | $176K to $275K |
| Abu Sama III | Running Back | Senior | Projected starter | $176K to $275K |
| Bryce West | Cornerback | Redshirt sophomore | Projected starter | $172K to $269K |
| Tyrell Henry | Wide Receiver | Redshirt senior | Projected starter | $168K to $263K |
| Jai'mier Scott | Cornerback | Redshirt freshman | Projected starter | $168K to $263K |
| Darrion Dupree | Running Back | Junior | Projected starter | $164K to $256K |
| Eugene Hilton Jr. | Wide Receiver | Sophomore | Projected starter | $164K to $256K |
| Hammond Russell IV | Defensive Lineman | Sixth-year | Projected starter | $164K to $256K |
| Chris Brooks Jr. | Wide Receiver | Redshirt senior | Projected starter | $160K to $250K |
| Deuce Adams | Quarterback | Redshirt sophomore | Rotation / two-deep candidate | $148K to $231K |
| Jon Jon Kamara | Linebacker | Redshirt sophomore | Projected starter | $148K to $231K |
| Emerson Mandell | Offensive Lineman | Redshirt sophomore | Projected starter | $144K to $225K |
| Jacob Harris | Tight End | Redshirt junior | Projected starter | $144K to $225K |
| Marvin Burks Jr. | Safety | Senior | Projected starter | $140K to $219K |
| Matthew Jung | Safety | Redshirt senior | Projected starter | $140K to $219K |
| Carter Smith | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $136K to $213K |
| Danny O'Neil | Quarterback | Junior | Rotation / two-deep candidate | $136K to $213K |
| Cooper Catalano | Linebacker | Sophomore | Projected starter | $136K to $213K |
| Ryan Hopkins | Quarterback | Freshman | Rotation / two-deep candidate | $132K to $206K |
| Charles Perkins | Defensive Lineman | Redshirt senior | Projected starter | $132K to $206K |
| PJ Wilkins | Offensive Lineman | Redshirt junior | Projected starter | $132K to $206K |
| Colin Cubberly | Offensive Lineman | Redshirt sophomore | Projected starter | $132K to $206K |
| Austin Kawecki | Offensive Lineman | Graduate | Projected starter | $128K to $200K |
| Sean West | Punter | Redshirt sophomore | Projected starter | $78K to $121K |
| Gavin Lahm | Kicker | Graduate | Projected starter | $78K to $121K |
| Justus Boone | Edge Rusher | Sixth-year | Rotation / two-deep candidate | $72K to $113K |
| Malachi Coleman | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $70K to $110K |
| Nicolas Clayton | Edge Rusher | Sophomore | Rotation / two-deep candidate | $69K to $108K |
| Eric Fletcher Jr. | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $68K to $106K |
| Jaylon Domingeaux | Wide Receiver | Senior | Rotation / two-deep candidate | $68K to $106K |
| Shamar Rigby | Wide Receiver | Junior | Rotation / two-deep candidate | $67K to $105K |
| Will McDonald | Edge Rusher | Redshirt junior | Rotation / two-deep candidate | $66K to $103K |
| Jaylen Williams | Edge Rusher | Redshirt freshman | Rotation / two-deep candidate | $65K to $101K |
| Nate Palmer | Running Back | Redshirt sophomore | Rotation / two-deep candidate | $64K to $100K |
| Cai Bates | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $63K to $99K |
| Jackson McGohan | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $63K to $99K |
| Dillan Johnson | Defensive Lineman | Junior | Rotation / two-deep candidate | $61K to $95K |
| Carson Van Dinter | Safety | Redshirt sophomore | Rotation / two-deep candidate | $60K to $94K |
| Zion Kearney | Wide Receiver | Junior | Rotation / two-deep candidate | $60K to $94K |
| Jacob Anderson | Defensive Lineman | Graduate | Rotation / two-deep candidate | $58K to $91K |
| Grant Stec | Tight End | Redshirt sophomore | Rotation / two-deep candidate | $57K to $89K |
| Nolan Vils | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $55K to $86K |
| Bryan Jackson II | Running Back | Junior | Rotation / two-deep candidate | $54K to $85K |
| James Roe | Long Snapper | Junior | Projected starter | $54K to $84K |
| Junior Poyser | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $53K to $83K |
| Stylz Blackmon | Offensive Lineman | Junior | Rotation / two-deep candidate | $51K to $80K |
| Cairo Skanes | Safety | Sophomore | Rotation / two-deep candidate | $50K to $79K |
| Taylor Schaefer | Linebacker | Junior | Rotation / two-deep candidate | $50K to $79K |
| Thomas Heiberger | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $50K to $78K |
| Aaron Witt | Linebacker | Graduate | Rotation / two-deep candidate | $49K to $76K |
| Barrett Nelson | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $49K to $76K |
| Lucas Simmons-Johansson | Offensive Lineman | Redshirt junior | Rotation / two-deep candidate | $49K to $76K |
| Ryan Schwendeman | Tight End | Graduate | Rotation / two-deep candidate | $49K to $76K |
| Raphael Dunn | Safety | Redshirt sophomore | Rotation / two-deep candidate | $48K to $75K |
| Blake Cherry | Offensive Lineman | Sophomore | Rotation / two-deep candidate | $46K to $73K |
| Ryan Cory | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $46K to $71K |
| Ethan Tranel | Punter | Redshirt junior | Rotation / two-deep candidate | $31K to $49K |
| Keeyshawn Tabuteau | Wide Receiver | Freshman | Roster depth | $30K to $46K |
| Zion Legree | Wide Receiver | Freshman | Roster depth | $30K to $46K |
| Micheal Garner | Edge Rusher | Senior | Roster depth | $30K to $46K |
| Donovan Dunmore | Cornerback | Freshman | Roster depth | $29K to $45K |
| Juju Pope | Running Back | Redshirt sophomore | Roster depth | $26K to $41K |
| Sam Lateju | Edge Rusher | Redshirt freshman | Roster depth | $26K to $41K |
| Eli Adams | Wide Receiver | Redshirt sophomore | Roster depth | $26K to $40K |
| DeNigel Cooper | Defensive Lineman | Redshirt sophomore | Roster depth | $26K to $40K |
| Kash Brock | Wide Receiver | Freshman | Roster depth | $25K to $39K |
| Carsen Eloms | Cornerback | Freshman | Roster depth | $25K to $39K |
| Kah'ni Watts | Safety | Freshman | Roster depth | $25K to $39K |
| Jayden Loftin | Edge Rusher | Redshirt freshman | Roster depth | $25K to $39K |
| Emmett Bork | Tight End | Redshirt freshman | Roster depth | $25K to $39K |
| Xavier Ukponu | Defensive Lineman | Redshirt freshman | Roster depth | $25K to $39K |
| Yahya Gaad | Edge Rusher | Freshman | Roster depth | $24K to $38K |
| Nolan Davenport | Offensive Lineman | Redshirt freshman | Roster depth | $23K to $36K |
| Djidjou Bah | Defensive Lineman | Freshman | Roster depth | $23K to $36K |
| Nizyi Davis | Tight End | Redshirt freshman | Roster depth | $22K to $35K |
| Hardy Watts | Offensive Lineman | Redshirt freshman | Roster depth | $22K to $35K |
| Brady Bekkenhuis | Offensive Lineman | Freshman | Roster depth | $22K to $35K |
| Evan Brown | Offensive Lineman | Redshirt junior | Roster depth | $22K to $35K |
| Peyton Lange | Offensive Lineman | Redshirt junior | Roster depth | $22K to $35K |
| Logan Powell | Offensive Lineman | Redshirt freshman | Roster depth | $22K to $34K |
| Jack Sievers | Tight End | Freshman | Roster depth | $22K to $34K |
| Arthur Scott III | Defensive Lineman | Freshman | Roster depth | $22K to $34K |
| Matthew Traynor | Safety | Redshirt junior | Roster depth | $21K to $33K |
| Cam Clark | Offensive Lineman | Redshirt freshman | Roster depth | $19K to $30K |
| Aiden Dirksen | Offensive Lineman | Freshman | Roster depth | $19K to $30K |
| Liam Danitz | Edge Rusher | Redshirt senior | Roster depth | $10K to $16K |
| Andrew Goodman | Long Snapper | Redshirt senior | Roster depth | $10K to $16K |
| Ashton Fickell | Edge Rusher | Freshman | Roster depth | $10K to $16K |
| Evan Van Dyn Hoven | Edge Rusher | Redshirt junior | Roster depth | $10K to $16K |
| Langdon Nordgaard | Wide Receiver | Redshirt sophomore | Roster depth | $10K to $15K |
| Harrison Bortolotti | Running Back | Sophomore | Roster depth | $10K to $15K |
| Dorsett Stecker | Wide Receiver | Freshman | Roster depth | $9K to $14K |
| Treve Stoffel | Tight End | Freshman | Roster depth | $9K to $14K |
| Mason Lane | Running Back | Redshirt sophomore | Roster depth | $9K to $14K |
| Mason Kelley | Wide Receiver | Redshirt freshman | Roster depth | $9K to $14K |
| Will Mikonowicz | Safety | Freshman | Roster depth | $8K to $13K |
| Aydon Fickell | Tight End | Freshman | Roster depth | $8K to $13K |
| Michael Roeske | Offensive Lineman | Redshirt freshman | Roster depth | $8K to $13K |
| Drew Braam | Linebacker | Redshirt sophomore | Roster depth | $8K to $13K |
| Grant Dean | Safety | Sophomore | Roster depth | $8K to $12K |
| Landon Gauthier | Linebacker | Redshirt sophomore | Roster depth | $8K to $12K |
| Ben Wenzel | Linebacker | Freshman | Roster depth | $8K to $12K |
| Luke Emmerich | Safety | Redshirt freshman | Roster depth | $7K to $11K |
| Tyler Jansey | Fullback | Redshirt junior | Roster depth | $6K to $10K |
| McCoy Smith | Fullback | Freshman | Roster depth | $6K to $9K |
| Brady Melum | Kicker | Freshman | Roster depth | $5K to $8K |
| Will Kelly | Punter | Freshman | Roster depth | $4K to $7K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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