How much does Will McDonald make in NIL?
Edge Rusher · Wisconsin Badgers · Big Ten
McDonald is a redshirt junior outside linebacker at Wisconsin, listed at 6-4 and 270 pounds in No. 77. The Houlton, Wisconsin native came to Madison from Hudson High School, where he recorded 70 tackles, 20 tackles for loss and 10 sacks as a senior and earned all-state honors along with region and conference defensive player of the year. He was named Academic All-Big Ten in 2025. His brother Cade is also a Badgers defensive end.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Will McDonald's NIL value?
As of August 2026, Will McDonald's estimated NIL value falls between $66K and $103K. Will McDonald is a edge rusher for the Wisconsin Badgers in the Big Ten. Will's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | Wisconsin Badgers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Wisconsin Badgers
Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Will, so the value shown here is a modeled estimate. See how NIL valuations work.
Will NIL FAQ
How much does Will McDonald make in NIL?
Will McDonald's 2026 estimated NIL value falls between $66K and $103K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Will's salary or net worth?
No. The figure estimates what Will could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Will's net worth. The deals an athlete actually signs can differ from any estimate.
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