How much does Juju Pope make in NIL?
Running Back · Wisconsin Badgers · Big Ten
Pope is a redshirt sophomore running back from Pope, Mississippi, who played at South Panola High School. He spent time at Northwest Mississippi Community College before joining Wisconsin, reaching the Big Ten by way of the junior college route. The Badgers list him at 5-foot-11 and 195 pounds wearing No. 20.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Juju Pope's NIL value?
As of August 2026, Juju Pope's estimated NIL value falls between $26K and $41K. Juju Pope is a running back for the Wisconsin Badgers in the Big Ten. Juju's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Wisconsin Badgers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Wisconsin Badgers
Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Juju, so the value shown here is a modeled estimate. See how NIL valuations work.
Juju NIL FAQ
How much does Juju Pope make in NIL?
Juju Pope's 2026 estimated NIL value falls between $26K and $41K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Juju's salary or net worth?
No. The figure estimates what Juju could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Juju's net worth. The deals an athlete actually signs can differ from any estimate.
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