How much does Malachi Coleman make in NIL?
Wide Receiver · Wisconsin Badgers · Big Ten
Coleman is a redshirt junior wide receiver for the Wisconsin Badgers out of Lincoln, Neb. and is competing for a spot in the Badgers' two-deep this fall.
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What is Malachi Coleman's NIL value?
Malachi Coleman is a wide receiver for the Wisconsin Badgers in the Big Ten. Malachi has about 22K followers across social media, led by 22K on Instagram, a core driver of football NIL value. Malachi's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Wide Receiver |
| School | Wisconsin Badgers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Malachi's social media following
| Platform | Followers (approx.) |
|---|---|
| ~22K |
That's about 22K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Kedren Young (Running Back, Notre Dame Fighting Irish)
- Nate Marshall (Edge Rusher, Michigan Wolverines)
- Jerquaden Guilford (Wide Receiver, Ohio State Buckeyes)
- Anthony “Turbo” Rogers (Running Back, Ohio State Buckeyes)
Malachi NIL FAQ
How much does Malachi Coleman make in NIL?
Malachi Coleman's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Malachi Coleman's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Malachi has about 22K followers across social media.
What team does Malachi Coleman play for?
Malachi Coleman plays wide receiver for the Wisconsin Badgers in the Big Ten.
Does Malachi Coleman have NIL deals?
The number shown is an estimate of Malachi's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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