How much does Malachi Coleman make in NIL?
Wide Receiver · Wisconsin Badgers · Big Ten
Coleman is a redshirt junior wide receiver who arrived at Wisconsin from Minnesota. The Lincoln, Neb., native played at Lincoln East High School and is listed at 6-5 and 205 pounds, one of the tallest frames in the Badgers' receiver room. He wears No. 16 and brings prior Big Ten experience to the 2026 rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Malachi Coleman's NIL value?
As of August 2026, Malachi Coleman's estimated NIL value falls between $70K and $110K. Malachi Coleman is a wide receiver for the Wisconsin Badgers in the Big Ten. Malachi has about 22K followers across social media, led by 22K on Instagram, a core driver of football NIL value. Malachi's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Wisconsin Badgers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Malachi's social media following
Malachi's public social presence is about ~22K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Wisconsin Badgers
Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Malachi, so the value shown here is a modeled estimate. See how NIL valuations work.
Malachi NIL FAQ
How much does Malachi Coleman make in NIL?
Malachi Coleman's 2026 estimated NIL value falls between $70K and $110K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Malachi's salary or net worth?
No. The figure estimates what Malachi could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Malachi's net worth. The deals an athlete actually signs can differ from any estimate.
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